System and method for advertising

• US 20010054001A1
• Filed: 03/12/2001
• Published: 12/20/2001
• Est. Priority Date: 03/10/2000
• Status: Abandoned Application

• Current Assignee: Doubleclick Incorporated (Alphabet Inc.)
• Original Assignee: Doubleclick Incorporated (Alphabet Inc.)
• Inventors: Robinson, Gary B.
• Application Number:
  US09/802,957
• Publication Number:
  US 20010054001A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A system and method for targeting advertising. Advertising targeting information is stored on a client. Such information can be sensitive information that the user wishes to remain confidential. An advertisement is selected at the client for display to the user, based upon the advertising targeting information stored at the client. This can be accomplished using a software agent at the client. The selected advertisement may be retrieved from client memory, or a request can be sent to a remote server to send the selected advertisement to the client.

Claims

1. A method for targeting advertising, including:

storing advertisement targeting information on a client; and

selecting at the client an advertisement for display based upon the advertisement targeting information stored at the client.

2. A method for targeting advertising, including:

receiving information provided by a client;

selecting an agent based upon the information provided by the client;

sending the selected agent to the client, wherein the agent is adapted to select an advertisement at the client based upon information stored at the client.

3. A method for targeting advertising, including:

receiving information about a recipient;

selecting an agent based upon the information received about the recipient;

sending the selected agent to a client, wherein the agent is adapted to select an advertisement based upon private information stored at the client.

4. A method for targeting advertising, including:

sending an agent to a client;

receiving an advertisement request from an agent, wherein the request is based upon information stored at the client;

sending an advertisement to the client based upon the advertisement request.