Popup advertising display in a web browser

• US 20020002568A1
• Filed: 02/05/2001
• Published: 01/03/2002
• Est. Priority Date: 10/19/1995
• Status: Active Grant

• Current Assignee: InternetAd Systems LLC (Acacia Research Corporation)
• Original Assignee: David Hugh Judson
• Inventors: Judson, David H.
• Granted Patent: US 6,457,025 B2
• Time in Patent Office: Days
• US Class Current: 715/513
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation

Abstract

A method of display as a user of the Internet uses a client machine during an Internet transaction (e.g., e-mail, file transfer, bulletin board, chat or browsing). The client machine supports a graphical user interface and mechanisms that provide such Internet services. The method locally stores information content served during idle periods when the user'"'"'s connection to the network is live. During a given Internet transaction, the information content is retrieved and displayed to provide entertainment or information as the user waits for the Internet transaction to be completed.

Claims

1. A method of serving a page of information for delivery over a computer network to a user'"'"'s browser running on a client, comprising:

receiving a request for the page made from a user'"'"'s browser; and

serving the page in response to the request from a first server;

wherein the page includes a link to a resource on the computer network and code for generating a markup language page having advertising content that is displayed interstitially in a popup window independent of the page or the resource;

wherein the advertising content is served from a server distinct from the first server.