Display screen of a cellular telephone to be used as a digital advertising system

• US 20020022476A1
• Filed: 12/22/2000
• Published: 02/21/2002
• Est. Priority Date: 08/04/2000
• Status: Active Grant

• Current Assignee: Kabushiki Kaisha CSD
• Original Assignee: Kabushiki Kaisha CSD
• Inventors: Go, Eiroku
• Granted Patent: US 7,010,293 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/91 Mobile communication networks for accessing the Internet H04H60/85
• CPC Class Codes: H04M 1/2747 Scrolling on a display
• CPC Class Codes: H04M 1/2757 by data transmission, e.g. downloading
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications
• CPC Class Codes: H04M 2201/38 Displays
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 7/0024 Services and arrangements where telephone services are combined with data services arrangements which combine a telephonic equipment and a computer H04M7/0012
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/90 Services for handling of emergency or hazardous situations, e.g. earthquake and tsunami warning systems [ETWS]
• CPC Class Codes: H04W 76/50 for emergency connections

Abstract

The present invention is to use a displaying screen of a cellular telephone as a digital advertising method to provide various kinds of advertisement data. Emergency information is included in the classified advertisements. The contents of advertisements include transferred advertising data as well as advertiser'"'"'s inquiry telephone number, data, and web site address, which will be able to re-dial and access to the web site automatically and buy a product or service if wished. The digital advertising contents are stored in a memory installed in the cellular telephone. The stored advertisement contents are replayed on the screen of the cellular telephone by pushing predetermined function keys. The contents downloaded by a link from a web site are replayed not only on the screen of the cellular telephone, but also on home audio/video devices. An advertising agency registers the requested advertisement data from advertisers to a database in Central telephone exchange office, where advertisement data is edited and transmitted to a receiver when a request call is made.

Claims

1. A digital advertising method through a cellular telephone system which a displaying screen of a receiver (a person who receives a request call) is used as an advertising medium, where requested advertisements be broadcasted on said displaying screen of said receiver'"'"'s cellular telephone.

2. The digital advertising method through a cellular telephone system according to claim 1 wherein said advertisements are classified into respective categories, such as sports, shopping, and investing, among which preselected and approved categories'"'"' advertisements by the receiver are received on said displaying screen.

3. The digital advertising method through a cellular telephone system according to claim 1 or claim 2 wherein emergency information is included in said classified advertisements.

4. The digital advertising method through a cellular telephone system according to claim 1, furthermore, contents of said advertisements include transferred advertising data as well as advertiser'"'"'s inquiry telephone number, data, and web site address.

5. The digital advertising method through a cellular telephone system according to claim 4 wherein the transferred contents of advertisements are stored in a memory installed in said receiver cellular telephone.

6. The digital advertising method through a cellular telephone system according to claim 5 wherein said stored contents of said advertisements are replayed on the screen of the cellular telephone by pushing predetermined function keys.

7. The contents downloaded by a link to a web site are replayed not only on the screen of the cellular telephone, but also on the home audio/video devices.