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Displaying as a map and graphs on a web page the geographical distribution of visitors that click on banner ads in cyberspace

  • US 20020023000A1
  • Filed: 06/28/2001
  • Published: 02/21/2002
  • Est. Priority Date: 08/16/2000
  • Status: Abandoned Application
First Claim
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1. For use with the Internet, a system comprising:

  • A communication network;

    An ad server;

    An information provider; and

    , An advertising display server;

    Said ad server, information provider and advertising display server being connected to said communication network;

    Said ad server having stored therein, a visitor'"'"'s IP address, and other visitor-related information;

    Said information provider having stored therein latitude and longitude coordinates of a visitor'"'"'s geographical location;

    Said advertising display server having stored in two caches, data subsets separated from data collected from said ad server and said information provider, a first of said caches having stored therein a per-advertiser data subset, a second of said caches having stored therein a per-site data subset.

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