Advertising method and awareness server
First Claim
1. An advertising method for distributing advertisements to user terminals on a network from an awareness device for managing user status, the advertising method:
- storing as a user status-setting alternative a symbol representing an advertiser;
accepting from a primary user a request to use the symbol as a self-status designation; and
distributing to a secondary user the symbol representing the primary user'"'"'s status.
2 Assignments
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Accused Products
Abstract
The present invention provides technology for distributing user-acceptable and highly effective advertisements and enables detailed status representation on an awareness system. Advertisement icons such as a company symbol can be subsequently added to alternatives of user statuses and the icons can be set as user statuses. Display of an advertisement icon as status of an acquaintance in a buddy list allows companies to announce services or items they provide as used by the acquaintance that the status represents. Since advertisement icons are diffused via a reliable network composed of acquaintances in the buddy list, users have a good impression on the advertisements and high advertising effectiveness is expected.
107 Citations
16 Claims
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1. An advertising method for distributing advertisements to user terminals on a network from an awareness device for managing user status, the advertising method:
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storing as a user status-setting alternative a symbol representing an advertiser;
accepting from a primary user a request to use the symbol as a self-status designation; and
distributing to a secondary user the symbol representing the primary user'"'"'s status. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-readable recording medium on which is recorded a program for an advertising method for distributing advertisements to user terminals on a network, the program being employed by an awareness device for managing user status, the program for executing steps of:
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A;
storing as a user status-setting alternative a symbol representing an advertiser;
B;
accepting from a primary user a request to use the symbol as a self-status designation; and
C;
distributing to a secondary user the symbol representing the primary user'"'"'s status.
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13. An awareness server for managing user status, comprising:
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storing means storing as a user status-setting alternative a symbol representing an advertiser;
accepting means accepting from a primary user a request to use the symbol as a self-status designation; and
distributing means distributing to a secondary user the symbol representing the primary user'"'"'s status.
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14. A user status setting method used for an awareness service accepting information on user status via a network and storing the information, accepting request by a user via a network and sends information on another user, and enabling requested user status to be referred to by request, comprising:
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previously accepting a symbol including advertisement information from an advertiser as information for status setting of a user;
selectablly presenting a symbol including advertisement information provided by the above-mentioned advertiser as information on primary user status;
setting a symbol including advertisement information selected by a primary user as a primary user status; and
presenting a symbol including advertisement information as primary user'"'"'s status information when status reference request of a primary user from a secondary user is accepted.
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15. A word-of-mouth advertising method using awareness services accepting and storing information on user status via a network, accepting request of a user and sending information on other users via a network, and enabling required user status to be referred to, wherein
a symbol including advertisement information is previously accepted as information for user status setting from an advertiser; -
the above-mentioned stored symbol is selected and set as information of user status by direction or act of the user; and
the above-mentioned symbol including the above-mentioned advertisement information is presented to the primary user requesting reference as status information set for the secondary user when reference request of secondary user'"'"'s status of the primary user is accepted.
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16. A word-of-mouth advertising method using awareness services accepting and storing information on user status via a network, accepting request of a user and sending information on other users via a network, and enabling required user status to be referred to, wherein
a symbol including advertisement information is previously accepted and stored as an alternative of user status setting from an advertiser; -
the above-mentioned symbol including advertisement information provided by the advertiser is selected and set as information on status of the above-mentioned primary user by direction or act of the primary user;
when reference request of the above-mentioned primary user is accepted from the secondary user, a symbol including advertisement information is presented as status information set for the above-mentioned primary user; and
the above-mentioned secondary user sets the presented symbol including advertisement information as a self status.
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Specification