Metatag-based datamining

• US 20020035573A1
• Filed: 09/14/2001
• Published: 03/21/2002
• Est. Priority Date: 08/01/2000
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Waters, Anthony Bryan, Black, Peter M.
• Granted Patent: US 7,464,086 B2
• Time in Patent Office: Days
• US Class Current: 707/104.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for displaying products or services for purchase on any document displayed on any computer device, comprising conducting a statistical frequency analysis of the word occurrence in the document to determine the primary subject matter of the document and/or keywords in the document, selecting products which are relevant to the subject matter and keywords of the document, either by manual selection or by automatic selection. Conducting a statistical frequency analysis of the word occurrence in the product or service descriptions, to determine the keywords in the product descriptions, and matching the keywords from the document with the keywords from the product descriptions accomplish automatic selection.

Claims

1. A system for providing more effective advertising, sponsorships and merchandising by sensing the interests and behavior of consumers comprising, metatagging the content, products and services consumers access by their navigation over open or closed networks, gathering the information triggered by the consumer'"'"'s navigation through the metatag-enhanced content, products and services, conducting a statistical traffic analysis of the gathered information to determine the consumers'"'"' interests, and making recommendations of other content, products and services of interest to the consumers, based upon the statistical traffic analysis.

2. The system of claim 1 in which a statistical traffic analysis is made to determine specific groups of consumers who share similar interests.

3. The system of claim 1 in which the keywords are manually applied to records in the directory of content, products and services.

4. The system of claim 1 in which the keywords are automatically applied to records in the directory of content, products and services by conducting a statistical frequency analysis of the word occurrence of the records in the directory of content, products and services, and then appropriate keywords determined for each of the records based upon said statistical analysis.

5. The system of claim 1 in which the metal ag-enhanced records of consumer behavior are sent to a datamining database with the keywords in unencrypted text form.

6. The system of claim 1 in which the metatag-enhanced records of consumer behavior are sent to a datamining database with the keywords encoded for the purposes of reducing the size of the data in order to render greater efficiency in transmission or encrypted for ensuring the privacy of the individual consumer.

7. The system of claim 1 in which the traffic analysis is performed on consumers'"'"' activities in a closed network.

8. The system of claim 7 in which the closed network is a cable television company or a telephone company.

9. The system of claim 1 in which the traffic analysis is performed on consumers'"'"' activities in an open network.

10. The system of claim 9 in which the open network is the Internet.

11. The system of claim 1 in which the traffic analysis is performed on a database stored on a local device to determine the behavior of local users.

12. The system of claim 1 in which the traffic analysis is performed on a database stored on a remote device, to determine the behavior of all users of the system.

13. The system of claims 11 or 12 in which the traffic analysis is performed on databases stored on both a local and remote device, to compare the behavior of all users of the system to the behavior of individual users.

14. The system of claim 1 in which the recommendations are ranked based on keyword frequency analysis and time-sensitivity.

15. The system of claim 1 in which special keywords are used to determine demographic or psychographic information, to identify content, product or service cross-correlated to pre-existing consumer behavior databases.

16. The system of claim 1 in which classes of consumer navigation behavior are differentiated for the purpose of traffic analysis which can distinguish consumer behavior patterns based on predisposition.

17. The system of claim 1 in which consumer profiles are determined by use of Boolean ANDed queries conducted on the database of keyword-metatagged consumer behavior

18. The system of claim 1 in which consumer profiles are determined by use of Boolean NOTed queries conducted on the database of keyword-metatagged consumer behavior.

19. The system of claim 1 in which the keywords are associated with their synonyms.

21. The system of claim 17 in which the keywords are embedded in the document prior to its display.

22. The system of claims 1 or 20 in which the recommendations displayed contain links to a sale site for the product or services.

20. A system for displaying recommendations of interest for content, products and services to consumers who are displaying any document on any computer or digital device, conducting a statistical frequency analysis of the word occurrence in the document to determine metatagged keywords for the document, conducting a statistical frequency analysis of the word occurrence in entries in other databases, determining keywords for the content, products or service described in the entries, matching the keywords in the document to the keywords in the entries and displaying those content, products and services with matching keywords.

23. The system of claim 20 in which the recommendations are chosen by use of a Boolean ANDed query conducted on the other databases.

24. The system of claim 20 in which the recommendations are chosen by use of a Boolean NOTed query conducted on the other databases.

25. The system of claim 20 in which the keywords are associated with their synonyms.