System for providing targeted advertisements using advertiser-specific target groups

• US 20020072966A1
• Filed: 12/07/2000
• Published: 06/13/2002
• Est. Priority Date: 08/31/2000
• Status: Abandoned Application

• Current Assignee: Prime Research Alliance E, LLC
• Original Assignee: Prime Research Alliance E, LLC
• Inventors: Eldering, Charles A., Schlack, John A., Flickinger, Gregory C.
• Application Number:
  US09/731,606
• Publication Number:
  US 20020072966A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26233 involving content or additional data duration or size, e.g. length of a movie, size of an executable file
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17354 : in an intermediate station common to a plurality of user terminals
• CPC Class Codes: H04N 7/17363 : at or near the user terminal

Abstract

In the present invention, advertisers can effectively perform targeted TV advertising using “advertiser-specific” target groups. Each advertiser defines its own target groups based on the preferred characteristics of the advertiser to form advertiser-specific target groups. Each person who is enabled to receive the advertisements (e.g., a subscriber to a cable TV service) is associated with appropriate target groups of the different advertisers, and this target group information may be stored at the subscriber'"'"'s side or accessible by the subscriber'"'"'s device such as a set top box or PVR. Based on the stored information, the advertisements that have been associated with the target groups of the subscriber, are then selected and displayed to the subscriber on a TV.

Claims

1. A system for creating advertiser-specific target groups, the system comprising:

a query generator for forming at least one query;

an advertiser interface for directing the at least one query to an advertiser and receiving a response to the at least one query from the advertiser, the response including advertiser-specific group parameters; and

a group manager for receiving the advertiser'"'"'s query response and forming advertiser-specific target groups based on the query response.

2. The system of claim 1, wherein the group manager associates the advertiser-specific target groups with subscribers or subscriber groups on a network using subscriber information, and prepares a group map according to the association.

3. The system of claim 2, wherein the network is a television service network.

4. The system of claim 2, further comprising:

a database, accessible by the group manager, for storing the subscriber information.

5. The system of claim 3, further comprising:

a group map distributor for distributing the group map to an advertisement insertion device used to delivery targeted advertisements to the subscribers.

6. The system of claim 5, wherein the group map distributor distributes the group map through a distribution network.

7. The system of claim 6, wherein the distribution network is the Internet.

8. The system of claim 5, further comprising:

a storage unit, accessible by the group map distributor, for storing therein the group map.

9. The system of claim 8, wherein the storage unit is located at a head end of the network.

10. The system of claim 8, wherein the storage unit located at a subscriber'"'"'s side.

11. The system of claim 8, wherein the storage unit is located at a subscriber'"'"'s set top box.

12. The system of claim 8, wherein the storage unit is located on a server accessible by a subscriber'"'"'s device through a communications network.

13. The system of claim 12, wherein the communications network is the Internet.

14. The system of claim 2, wherein the group map identifies a list of subscribers and a list of advertiser-specific target groups associated with each of the listed subscribers.

15. The system of claim 14, wherein the group map further identifies a list of advertisement channels associated with the listed subscribers, the advertisement channels used for delivering television programming streams.

17. The system of claim 16, further comprising:

means for storing a library of advertisements each associated with at least one of the listed target groups.

18. The system of claim 17, wherein the means for advertising includes:

means for selecting, from the stored library of advertisements, advertisements that are associated with the target groups that are associated with the particular subscriber, using the stored group map; and

means for displaying the selected advertisements to the particular subscriber.

19. The system of claim 18, wherein the means for advertising receives at least one media stream from a communications network, inserts the selected advertisements into the received at least one media stream, and displays the at least one media stream with the inserted advertisements to the particular subscriber using the means for displaying.

20. The system of claim 19, wherein the communications network is a television service network.

21. The system of claims 19, wherein the communications network is an Internet service network.

22. The system of claim 19, wherein the means for advertising receives the at least one media stream through one of following delivery networks:

analog cable network, digital broadcast satellite (DBS) network, digital cable network, switched digital video (SDV) network, hybrid fiber coaxial (HFC) cable network, Internet, or wireless television service network.

23. The system of claim 19, wherein the at least one media stream is a television program stream.

24. The system of claim 18, wherein the group map further identifies a list of advertisement channels associated with the listed subscribers, and the means for advertising advertises using the listed advertisement channels of the group map.

25. The system of claim 16, wherein the means for storing the group map is located at a head end.

26. The system of claim 25, wherein the means for advertising is located at a set top box.

27. The system of claim 16, wherein the means for storing the group map is located on a server accessible by a subscriber'"'"'s device.

29. The method of claim 28, wherein the associating step includes:

assigning a unique group identifier (ID) to each of the target groups, each group ID identifying the target group and the advertiser; and

assigning a subscriber ID to the at least one subscriber for identifying the subscriber.

30. The method of claim 29, wherein the associating step further includes:

identifying the target groups to which the at least one subscriber belongs based on the characteristics of the at least one subscriber; and

associating the group IDs of the identified target groups with the subscriber ID of the at least one subscriber; and

preparing a group map based on results of the group ID associating step.

31. The method of claim 30, wherein, in the preparing step, the group map identifies the at least one subscriber ID and the group IDs assigned to the at least one subscriber ID, and the storing step stores the group map in the advertisement processing system.

32. The method of claim 31, further comprising the step of:

updating the stored group map based on new advertiser-specific target groups from the advertisers.

33. The method of claim 30, wherein the providing step includes:

associating each of a plurality of advertisements with an appropriate group ID for identifying the target group to which the advertisement belongs;

selecting the advertisements associated with the group IDs which match the group IDs associated with the subscriber ID of the at least one subscriber ID; and

displaying the selected advertisements to the at least one subscriber.

34. The method of claim 28, wherein the storing step stores the results of the associating step in a set top box of the advertisement processing system.

35. The method of claim 28, wherein the storing step stores the results of the associating step at a head end of the advertisement processing system.

36. The method of claim 28, wherein the storing step stores the results of the associating step on a server in the advertisement processing system.

38. The method of claim 37, wherein, in the storing step, the results of the identifying step are stored as a group map, wherein, in the group map, the list of subscribers are identified with unique subscriber IDs (identifiers), and the list of advertiser-specific target groups are identified with unique group IDs.

39. The method of claim 38, wherein the selecting step includes:

providing a plurality of advertisements each assigned with a group ID for identifying the target group to which the advertisement belongs;

selecting, from the provided advertisements, advertisements with the group IDs associated with each of the listed subscribers, wherein the advertisements selected for one subscriber differ from the advertisements selected for another subscriber.

16. A subscriber system for a particular subscriber, comprising:

means for storing a group map, the group map identifying a list of subscribers and a list of advertiser-specific target groups associated with each of the listed subscribers, the list of subscribers including the particular subscriber; and

means for advertising to the particular subscriber based on the stored group map.

28. A method of providing subscriber-specific advertisements using advertiser-specific target groups, comprising the steps of:

forming a set of advertiser-specific target groups for each of a plurality of advertisers based on advertiser-specific group characteristics;

associating the target groups from each of the sets with at least one subscriber based on certain characteristics of the at least one subscriber;

storing results of the associating step in an advertisement processing system; and

providing subscriber-specific advertisements to the at least one subscriber based on the stored results.

37. A method of providing subscriber-specific advertisements, comprising the steps of:

identifying a list of subscribers and a list of advertiser-specific target groups associated with each of the listed subscribers;

storing results of the identifying step locally to each of the listed subscribers; and

selecting, by an advertisement processing system of each of the listed subscribers, advertisements based on the stored results of the identifying step, so as to provide the subscriber-specific advertisements to each of the listed subscribers.

40. A method of advertising to subscribers, comprising the steps of:

storing a group map in an advertisement processing system, the group map identifying a list of subscribers and a list of advertiser-specific target groups associated with each of the listed subscribers; and

advertising to the listed subscribers based on the stored group map.

41. The method of claim 40, further comprising the step of:

storing a library of advertisements each associated with at least one of the target groups.

42. The method of claim 41, wherein the advertising step includes:

selecting, from the stored library of advertisements and for each of the listed subscribers, advertisements that are associated with the target groups which are associated with the subscriber, using the stored group map; and

displaying the selected advertisements to the listed subscribers.

43. The method of claim 42, wherein the displaying step includes:

receiving, by the advertisement processing system of each of the listed subscribers, at least one media stream from a communications network;

inserting the selected advertisements for each of the listed subscribers into the received at least one media stream; and

displaying, to each of the listed subscribers, the at least one media stream with the inserted advertisements.

44. The method of claim 43, wherein, in the receiving step, the communications network is a television service network.

45. The method of claims 43, wherein, in the receiving step, the communications network is an Internet service network.

46. The method of claim 43, wherein, in the receiving step, the at least one media stream is received through one of following delivery networks:

analog cable network, digital broadcast satellite (DBS) network, digital cable network, switched digital video (SDV) network, hybrid fiber coaxial (HFC) cable network, Internet, or wireless television service network.

47. The method of claim 43, wherein, in the inserting step, the at least one media stream is a television program stream.

48. The method of claim 42, wherein, in the selecting step, the advertisements selected for one subscriber differ from the advertisements selected for another subscriber.

49. The method of claim 40, wherein, in the storing step, the group map further identifies a list of advertisement channels associated with the listed subscribers, and wherein the advertising step advertises using the listed advertisement channels of the group map.

50. The method of claim 40, wherein, in the storing step, the group map is stored at each set top box in the advertisement processing system.

51. The method of claim 40, wherein, in the storing step, the group map is stored at a head end of the advertisement processing system.

52. The method of claim 40, wherein, in the storing step, the group map is stored on a server in the advertisement processing system.

53. A method of advertising to subscribers, comprising the steps of:

storing a group map in an advertisement processing system of each of subscribers, the group map identifying a list of the subscribers, a list of current advertiser-specific target groups associated with each of the listed subscribers, and information on next advertiser-specific target groups associated with each of the listed subscribers; and

advertising to the listed subscribers based on the stored group map.

54. The method of claim 53, wherein, in the storing step, the information includes a list of new advertiser-specific target groups associated with each of the listed subscribers, and time information identifying when the new target groups become effective, and wherein the method further comprises the step of:

replacing the current target groups with the list of new target groups based on the time information.

55. The method of claim 53, further comprising the step of:

storing a library of advertisements each associated with at least one of the current and new target groups.

56. The method of claim 55, wherein the advertising step includes:

selecting, from the stored library of advertisements and for each of the listed subscribers, advertisements that are associated with the current target groups which are associated with the subscriber, using the stored group map; and

displaying the selected advertisements to the listed subscribers.