Online content portal system
First Claim
1. A method of providing an online content portal for sending affiliate content to at least one user of an online account system via an electronic communications network, comprising:
- providing a corresponding one of a plurality of online cash accounts for each of a plurality of users of the online account system;
enabling each of the plurality of users to conduct purchase transactions with third parties via the electronic communications network using funds in corresponding online cash accounts, the online account system configured to provide valid charge numbers acceptable to the third parties to consummate the purchase transactions;
monitoring activity of users employing corresponding online cash accounts, the activity including shopping and purchase behavior of the users with the third parties;
storing a user information database that includes account and activity information of each of the plurality of users; and
providing a content portal with at least one online cash account for sending affiliate content to corresponding one or more users.
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Accused Products
Abstract
A system and method of providing an online content portal for sending affiliate content to users of an online account system via the Internet. An online content portal is provided with each user cash account for sending affiliate content. Users conduct purchase transactions with third parties via the Internet using online cash account funds. The system is configured to provide valid charge numbers acceptable to the third parties to consummate the purchase transactions. The charge numbers are similar to standard credit card numbers and universally accepted, where the system is also configured to be the processor of such charge numbers. The shopping and purchase activity of users is monitored and stored along with account information in a user information database. Affiliates may download and/or search the user information database to target users for sending the affiliate content. The online content portal system facilitates collection of valuable user information and identification of users to receive selected types of content.
249 Citations
47 Claims
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1. A method of providing an online content portal for sending affiliate content to at least one user of an online account system via an electronic communications network, comprising:
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providing a corresponding one of a plurality of online cash accounts for each of a plurality of users of the online account system;
enabling each of the plurality of users to conduct purchase transactions with third parties via the electronic communications network using funds in corresponding online cash accounts, the online account system configured to provide valid charge numbers acceptable to the third parties to consummate the purchase transactions;
monitoring activity of users employing corresponding online cash accounts, the activity including shopping and purchase behavior of the users with the third parties;
storing a user information database that includes account and activity information of each of the plurality of users; and
providing a content portal with at least one online cash account for sending affiliate content to corresponding one or more users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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29. An online content portal system for displaying content to selected users via a computer communications network, comprising:
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a computer network communication system that interfaces and enables communications via the computer communications network;
a memory, coupled to the transaction and account system, that stores a user information database including shopping and purchase activity and online cash account information;
a transaction and account system, interfaced to the computer network communication system and the memory, that facilitates purchase transactions by providing valid charge numbers acceptable to third parties for consummating purchase transactions and that maintains a plurality of online cash accounts in the memory;
a tracking utility, interfaced to the computer network communication system and the memory, that monitors shopping and purchase activity associated with each of the plurality of online cash accounts and that updates and maintains the user information database; and
a display utility, coupled to the transaction and account system, that enables access to affiliate content for display via selected online cash accounts when the selected online cash accounts are accessed via the computer communications network.
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Specification