Targeted advertising for commuters with mobile IP terminals
First Claim
1. A method of selecting merchants for transmission of advertising information to a user of a mobile wireless terminal, comprising:
- comparing a plurality of geographic location samples of a wireless terminal with a geographic location of a seller to determine whether said wireless terminal has frequently traveled in proximity to said seller; and
if said wireless terminal has frequently traveled in proximity to said seller, selecting said seller as an entity that may be interested in having an advertisement transmitted to a user of said terminal.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertising server stores data of both consumers and merchants. Consumer data includes samples of a consumer'"'"'s location at various points along routes taken by a consumer'"'"'s mobile IP terminal. Merchant data includes the geographic locations of the merchant'"'"'s stores. The advertising server uses the consumer and merchant data to select merchants located in proximity to paths frequently traveled by a consumer. Merchant selection may take into account other factors such as demographics. The advertising server then provides selected merchant servers with an opportunity to have the advertising server deliver advertisements to the consumer on the merchant'"'"'s behalf. Based on consumer data provided by the advertising server and predetermined criteria established by the merchant, each merchant server transmits an advertisement and a “willingness to pay” to the advertising server. The advertising server receives the responses and transmits to the consumer the advertisements associated with a sufficient willingness to pay for delivery.
370 Citations
33 Claims
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1. A method of selecting merchants for transmission of advertising information to a user of a mobile wireless terminal, comprising:
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comparing a plurality of geographic location samples of a wireless terminal with a geographic location of a seller to determine whether said wireless terminal has frequently traveled in proximity to said seller; and
if said wireless terminal has frequently traveled in proximity to said seller, selecting said seller as an entity that may be interested in having an advertisement transmitted to a user of said terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of conveying advertising information to users of mobile wireless terminals, comprising:
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receiving location samples of a mobile wireless terminal;
processing said location samples to determine whether said wireless terminal frequently travels in proximity to a seller; and
transmitting an advertisement of said seller to a user of said wireless terminal. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method of conveying advertising information to buyers, comprising:
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determining if a buyer is traveling in proximity to a seller; and
if demographics information of said buyer satisfies predetermined criteria, transmitting an advertisement of a seller to said buyer.
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20. A method of conveying advertisements to a commuter in a vehicle, comprising:
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receiving vehicle statistics;
transmitting said vehicle statistics to a selected merchant;
receiving an advertisement of said selected merchant; and
presenting said advertisement to said commuter. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A method for a merchant to advertise to a user of a mobile wireless terminal, comprising:
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receiving information regarding the frequency with which said commuter is in proximity to a location of said merchant;
selecting an advertisement to be transmitted to said user; and
transmitting said advertisement to an advertising server. - View Dependent Claims (31, 32)
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33. A system comprising:
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a memory device storing a program; and
a processor in communication with the memory device, the processor operative with the program to;
compare a plurality of geographic location samples of a wireless terminal with a geographic location of a seller to determine whether said wireless terminal has frequently traveled in proximity to said seller; and
if said wireless terminal has frequently traveled in proximity to said seller, select said seller as an entity that may be interested in having an advertisement transmitted to a user of said terminal.
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Specification