Modifying an electronic program guide based on viewer statistics

• US 20020112239A1
• Filed: 03/29/2002
• Published: 08/15/2002
• Est. Priority Date: 05/08/2000
• Status: Active Grant

• Current Assignee: Zhigu Holdings Limited
• Original Assignee: Microsoft Corporation
• Inventors: Goldman, Phillip Y.
• Granted Patent: US 7,552,460 B2
• Time in Patent Office: Days
• US Class Current: 725/46
• CPC Class Codes: H04H 60/39 for identifying broadcast space-time use of Electronic Programme Guides H04H60/72
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04H 60/72 using electronic programme guides [EPG] focusing on identifying broadcast space time H04H60/39 ; menu type display of EPG in television receivers H04N21/47
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4821 using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/488 Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/6118 involving cable transmission, e.g. using a cable modem
• CPC Class Codes: H04N 21/6168 involving cable transmission, e.g. using a cable modem
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/17354 : in an intermediate station common to a plurality of user terminals

Abstract

Displaying the numbers of viewers who are watching currently-broadcasted television programs on electronic program guides (EPGs) using information gathered via back channels from home entertainment systems. A signal source transmits a television broadcast signal to televisions used by viewers. Processing devices associated with the televisions determine which program is being displayed and transmit this information to a central server using a back channel from the home entertainment system. Viewing behavior information is gathered from a large number of viewers and is compiled into a report that is transmitted to the individual processing devices of the home entertainment systems. Using the information included in the report, the processing devices modify the EPGs to visually display the number of viewers watching the various television programs. The modification can take the form of selected colors, sizes, or shapes of the EPG entries or icons or animation displayed with the EPG.

Claims

1. In a central processor that communicates with processing devices associated with televisions, a method of providing information to the processing devices to enable information relating to viewing behavior associated with television programs, the method comprising the acts of:

receiving viewing behavior information from a plurality of processing devices associated with televisions, the viewing behavior information specifying viewer activity associated with television programs;

generating a report, based on the viewing behavior information, that specifies the number of viewers who have engaged in a viewing activity associated with particular television programs at the televisions; and

transmitting the report, such that the report is received by an entity that, using the report, modifies an electronic program guide to be displayed by one or more of the televisions.

2. A method as recited in claim 1, wherein the act of receiving viewing behavior comprises receiving the viewing behavior via back channels from the plurality of processing devices.

3. A method as recited in claim 2, wherein the back channels are included in a cable infrastructure of a cable television system.

4. A method as recited in claim 1, wherein the entity is a signal source, wherein the act of transmitting the report is conducted such that the report is received by the signal source and such that the signal source can broadcast the report to the processing devices associated with said one or more of the televisions.

5. A method as recited in claim 1, wherein the report includes information specifying a relative ranking of a plurality of television programs based on the number of viewers watching each of the plurality of television programs.

6. A method as recited in claim 1, wherein the report includes information specifying percentages of the viewing population watching each of a plurality of television programs.

7. A method as recited in claim 1, wherein the report includes information specifying absolute numbers of viewers watching each of a plurality of television programs.

8. A method as recited in claim 1, wherein the report includes information specifying at least one viewer of a television associated with one of the plurality of processing devices from which the viewing behavior information was received and further specifying a television program being watched by the at least one viewer.

9. A method as recited in claim 1, wherein the acts of receiving viewing behavior information, generating the report, and transmitting the report are conducted in real time to the extent that the report can be used to display on electronic program guides information specifying the numbers of viewers watching currently-broadcasted television programs.

10. A method as recited in claim 1, wherein the viewing activity includes tuning and displaying a particular television program on a television.

11. A method as recited in claim 1, wherein the viewing activity includes recording a particular television program.

12. A method as recited in claim 1, wherein the viewing activity includes scheduling a particular television program to be recorded in the future.

13. A method as recited in claim 1, wherein the viewing activity includes setting a reminder that the television program is to be broadcast.

15. A method as recited in claim 14, wherein the viewing behavior information report is received in real time to the extent that the electronic program guide can be modified to display information specifying the numbers of viewers watching currently-broadcasted television programs

16. A method as recited in claim 14, wherein the act of modifying the electronic program guide comprises the act of ranking a plurality of television programs according to the number of viewers watching each of the plurality television programs.

17. A method as recited in claim 14, wherein the act of modifying the electronic program guide comprises the act of displaying percentages of the viewing population watching each of a plurality of television programs.

18. A method as recited in claim 14, wherein the act of modifying the electronic program guide comprises the act of displaying information specifying percentages of the viewing population watching each of a plurality of television programs.

19. A method as recited in claim 14, wherein the act of modifying the electronic guide comprises the act of associating particular colors to entries of the electronic program guide, wherein the colors are selected to specify the number of viewers who are watching each of a plurality of programs.

20. A method as recited in claim 14, wherein the act of modifying the electronic program guide comprises the act of selecting the sizes of entries of the electronic program guide, wherein the sizes are selected to specify the number of viewers who are watching each of a plurality of programs.

21. A method as recited in claim 14, wherein the act of modifying the electronic program guide further comprises the act of inserting information into the electronic program guide identifying at least one other viewer and a television program being watched by the at least one other viewer.

14. In a processing device that is associated with a television and is included in a system in which viewing behavior information is gathered, a method of displaying information relating to viewership of currently-broadcasted television programs, the method comprising the acts of:

receiving a viewing behavior information report that includes information specifying the number of viewers who are watching particular television programs;

based on the viewing behavior report, modifying electronic program guide data stored by the processing device to indicate the number of viewers who are watching the particular television programs; and

displaying the modified electronic program guide on the television.

22. In a system that includes a central processor and further includes a processing device that is associated with one of a plurality of televisions included in the system and communicates with the central processor using a back channel, a method of gathering viewing behavior information that enables information relating to viewership of currently-broadcasted television programs to be displayed, the method comprising the acts of:

generating viewer behavior information at the processing device that specifies that the television is tuned to a particular television program;

transmitting the viewer behavior information to the central processor via the back channel, wherein the central processor performs the acts of;

combining the viewer behavior information from the processing device with viewer behavior information from other processing devices to generate a viewing behavior information report; and

transmitting the report, such that the report is received by an entity that, using the report, modifies an electronic program guide to be displayed by one or more of the televisions.

23. A method as recited in claim 22, wherein the back channel is included in a cable infrastructure of a cable television system.

24. A method as recited in claim 22, wherein the act of generating and the act of transmitting are conducted in real time to the extent that the electronic program guide can be modified to specify the number of viewers who are watching currently-broadcasted programs.

25. A method as recited in claim 22, wherein the act of generating viewer behavior information comprises the acts of:

identifying a channel to which the television is tuned; and

referencing an electronic program guide to identify a television program currently being broadcast on the channel.

26. A method as recited in claim 22, wherein the viewer behavior information further includes information identifying the viewer.

27. A method as recited in claim 22, wherein the back channel is a telephone connection to a server.

29. A method as recited in claim 28, wherein the at least one other viewer is selected by the viewer associated with the processing device on a buddy list.

30. A method as recited in claim 29, further comprising the act of transmitting an instant message to a processing system associated with the at least one other viewer.

31. A method as recited in claim 28, wherein the viewing behavior information report further includes information specifying the number of viewers watching each of a plurality of television programs, wherein the act of modifying the electronic program guide further comprises the act of modifying the electronic program guide to indicate the number of said viewers watching each of said plurality of television programs.

32. A method as recited in claim 31, wherein the act of modifying the electronic program guide to indicate the number of viewers comprises the act of ranking the plurality of television programs according to the number of viewers watching each of the plurality television programs.

33. A method as recited in claim 31, wherein the act of modifying the electronic program guide to indicate the number of viewers comprises the act of associating particular colors to entries of the electronic program guide, wherein the colors are selected to specify the number of viewers who are watching each of the plurality of programs.

28. In a processing device that is associated with a television and is included in a system in which viewing behavior information is gathered, a method of displaying information relating to viewership of currently-broadcasted television programs, the method comprising the acts of:

receiving a viewing behavior information report that includes information specifying at least one viewer of another television and a program being watched by the at least one viewer;

based on the viewing behavior information report, modifying electronic program guide data stored by the processing device to identify the at least one other viewer and the program being watched by the at least one other viewer; and

displaying the modified electronic program guide on the television.