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Method and system for targeted content delivery, presentation, management and reporting in a communications nertwork

  • US 20020124182A1
  • Filed: 11/20/2001
  • Published: 09/05/2002
  • Est. Priority Date: 11/20/2000
  • Status: Abandoned Application
First Claim
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1. A method for informing a receiver connected to one or more networks of a content targeting opportunity and for the receiver to exercise the opportunity by selecting and displaying content from a selection of content comprising any or all of the steps of:

  • Securely receiving and securely storing characteristic information about the viewer Securely receiving and securely storing characteristic information about a selection of content Securely receiving and securely storing characteristic information about viewing opportunities Securely receiving and decrypting the viewer, content and opportunity characteristics Determining which versions of content are physically accessible to the receiver based on the characteristics of the content and the opportunity Determining which versions of the content the receiver is permitted to access Running an opportunity matching process to determine which accessible and permitted versions of the content best match the viewer, opportunity and content characteristics and records of prior content viewing Accessing and displaying the content when the opportunity is exercised Securely storing the results of the convent viewing Securely reporting the information on the content viewing to a reporting facility.

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