Method of and apparatus for distributing advertisement
First Claim
1. A method of distributing an advertisement with a computer over a network, comprising the steps of:
- managing coupon information which defines a benefit upon purchase of a given commodity and advertisement information in association with said coupon information, and transmitting said advertisement information to a terminal which is connected via said network in response to a request from said terminal;
storing said coupon information associated with said advertisement information transmitted to said terminal, in association with said terminal;
referring to said coupon information stored in association with said terminal and determining a benefit upon purchase of the given commodity in response to a benefit inquiry request for said given commodity from said terminal; and
indicating the determined benefit to said terminal.
1 Assignment
0 Petitions
Accused Products
Abstract
A method of distributing an advertisement is capable of reliably producing a sales promotion effect for commodities carried on the advertisement. A consumer uses a terminal to download contents data from a contents server in step S1. A banner advertisement image is transmitted from a coupon management server to the terminal in step S2. The terminal displays contents and a banner advertisement on its display screen. Thereafter, the consumer uses the terminal to access a shop Web site server, and acquires contents data including a commodity list in step S3. The coupon management server transmits coupon information to the terminal in step S4. The terminal displays the commodity list and the coupon information on the display screen. When settling information is transmitted from the terminal to the coupon management server, the coupon management server carries out a settling process.
152 Citations
15 Claims
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1. A method of distributing an advertisement with a computer over a network, comprising the steps of:
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managing coupon information which defines a benefit upon purchase of a given commodity and advertisement information in association with said coupon information, and transmitting said advertisement information to a terminal which is connected via said network in response to a request from said terminal;
storing said coupon information associated with said advertisement information transmitted to said terminal, in association with said terminal;
referring to said coupon information stored in association with said terminal and determining a benefit upon purchase of the given commodity in response to a benefit inquiry request for said given commodity from said terminal; and
indicating the determined benefit to said terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of distributing an advertisement with a computer over a network, comprising the steps of:
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managing coupon information which defines a discount amount upon purchase of a given commodity and advertisement information in association with said coupon information, and transmitting said advertisement information to a terminal which is connected via said network in response to a request from said terminal;
storing said coupon information associated with said advertisement information transmitted to said terminal, in association with said terminal;
referring to said coupon information stored in association with said terminal and determining a price upon purchase of the given commodity in response to an application for the purchase of the given commodity from said terminal; and
producing a sales contract for the given commodity with the determined price applied, and settling the purchase of the given commodity based on the sales contract.
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12. An apparatus for distributing an advertisement over a network, comprising:
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advertisement transmitting means for managing coupon information which defines a benefit upon purchase of a given commodity and advertisement information in association with said coupon information, and transmitting said advertisement information to a terminal which is connected via said network in response to a request from said terminal;
coupon information storing means for storing said coupon information associated with said advertisement information transmitted to said terminal, in association with said terminal;
determining means for referring to said coupon information stored in association with said terminal and determining a benefit upon purchase of the given commodity in response to a benefit inquiry request for said given commodity from said terminal; and
indicating means for indicating the determined benefit to said terminal.
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13. A method of browsing through an advertisement distributed over a network, comprising the steps of:
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acquiring first contents to which advertisement information is related, via said network;
acquiring the advertisement information related to said first contents, from a coupon management server via said network;
storing an identifier transmitted from said coupon management server;
displaying said first contents and said advertisement information;
acquiring second contents including a list of commodities to which types of coupon information defining a benefit upon the purchase of commodities are related, via said network;
transmitting said types of coupon information related to the list of commodities included in said second contents and said identifier to said coupon management server to acquire usable coupon information from said coupon management server; and
displaying said second contents and said usable coupon information.
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14. A program for distributing an advertisement over a network by controlling a computer to perform a process comprising the steps of:
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managing coupon information which defines a benefit upon purchase of a given commodity and advertisement information in association with said coupon information, and transmitting said advertisement information to a terminal which is connected via said network in response to a request from said terminal;
storing said coupon information associated with said advertisement information transmitted to said terminal, in association with said terminal;
referring to said coupon information stored in association with said terminal and determining a benefit upon purchase of the given commodity in response to a benefit inquiry request for said given commodity from said terminal; and
indicating the determined benefit to said terminal.
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15. A recording medium readable by a computer and storing a program for distributing an advertisement over a network by controlling the computer to perform a process comprising the steps of:
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managing coupon information which defines a benefit upon purchase of a given commodity and advertisement information in association with said coupon information, and transmitting said advertisement information to a terminal which is connected via said network in response to a request from said terminal;
storing said coupon information associated with said advertisement information transmitted to said terminal, in association with said terminal;
referring to said coupon information stored in association with said terminal and determining a benefit upon purchase of the given commodity in response to a benefit inquiry request for said given commodity from said terminal; and
indicating the determined benefit to said terminal.
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Specification