Business method for e-commerce through customized activity-based advertising
First Claim
1. A method for providing targeted advertising content, comprising:
- detecting a change in one or more physical parameter that is representative of a local event associated with a given local environment;
selecting an advertisement having a predetermined association with the local event detected; and
delivering the advertisement to a local communicating device associated with the given local environment.
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Accused Products
Abstract
A method, system and computer program product for determining appropriate advertisements or other content to be delivered to a consumer'"'"'s computer based upon detection of a local physical event, such as the consumer'"'"'s current or previous activity or location in a given local environment. A local event detection system in communication with the consumer'"'"'s computer is used to detect changes in one or more physical parameter representative of an event associated within a given environment, such as detected motion, position, voltage and the like. An advertisement is selected from a database in accordance with a predetermined association with the event detected and, optionally, one or more aspect of a consumer profile. The advertisement is then delivered to a communicating device associated with the given local environment, such as the consumer'"'"'s computer.
221 Citations
28 Claims
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1. A method for providing targeted advertising content, comprising:
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detecting a change in one or more physical parameter that is representative of a local event associated with a given local environment;
selecting an advertisement having a predetermined association with the local event detected; and
delivering the advertisement to a local communicating device associated with the given local environment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer system comprising:
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detection means for detecting a change in one or more physical parameter that is representative of a local event associated with a given local environment;
selection means for selecting an advertisement having a predetermined association with the local event detected; and
delivery means for delivering the advertisement to a local communicating device associated with the given local environment. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23, 24, 26, 27, 28)
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17. A computer program product including instructions embodied on a computer readable medium, the instructions comprising:
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detecting instructions for detecting a change in one or more physical parameter that is representative of a local event associated with a given local environment;
selection instructions for selecting an advertisement having a predetermined association with the local event detected; and
delivery instructions for delivering the advertisement to a local communicating device associated with the given local environment.
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25. An advertisement provider computer for selecting advertisements to be transferred via the internet, comprising:
an advertising module executable at the advertisement provider computer, wherein the advertising module is configured to select an advertisement based on consumer activity within a given local environment and configured to transfer the advertisement to the consumer.
Specification