Advertising campaign and business listing management for a location-based services system

• US 20020161646A1
• Filed: 04/26/2002
• Published: 10/31/2002
• Est. Priority Date: 04/27/2001
• Status: Active Grant

• Current Assignee: Angela King Smith, Chad S. Holmes, Eric A. Portman, Michael J. Burgiss, Michael L. Gailey
• Original Assignee: Accenture Global Services Limited (Accenture PLC)
• Inventors: Gailey, Michael L., Portman, Eric A., Burgiss, Michael J., Smith, Angela King, Holmes, Chad S.
• Granted Patent: US 7,970,648 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G10L 15/1822 Parsing for meaning understanding
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence
• CPC Class Codes: G10L 15/30 Distributed recognition, e.g. in client-server systems, for mobile phones or network applications
• CPC Class Codes: G10L 2015/228 of application context
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04M 2201/40 using speech recognition speech recognition per se G10L15/00
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 2242/15 Information service where the information is dependent on the location of the subscriber
• CPC Class Codes: H04M 2242/30 Determination of the location of a subscriber
• CPC Class Codes: H04M 3/42204 Arrangements at the exchange for service or number selection by voice at the terminal H04M1/27
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4936 Speech interaction details speech recognition per se G10L15/00
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 : for mobile advertising

Abstract

The present invention discloses a method and system for creating advertising content and business listing content in a location-based services system. An advertising campaign or a business listing is created with a business remote terminal using a campaign management interface application or a business profile interface application. The advertising campaign or business listing is then transmitted to an advertiser portal. The advertiser portal then directs the advertising campaign or business listing to a create campaign application or a business profile application for processing. The advertising campaign or business listing is then stored in a business database or a business profile database using a data access component.

Claims

1. A method for creating advertising content in a communication network, comprising the steps of:

generating an advertising campaign parameter entry form on a business remote terminal;

entering advertising campaign parameters into said advertising campaign parameter entry form using said business remote terminal;

transmitting said advertising campaign parameters to an advertiser portal;

directing said advertising campaign parameters to a create campaign application;

creating an advertising campaign with said create campaign application based on said advertising parameters; and

storing said advertising campaign in a business database.

2. The method of claim 1, wherein said advertising campaign parameter entry form is generated with a campaign management interface application.

3. The method of claim 1, wherein said advertising campaign parameters are transmitted to said advertiser portal as a mark-up language file.

4. The method of claim 1, wherein said advertising campaign parameter entry form is generated with a web browser.

5. The method of claim 1, further comprising the step of limiting said advertising campaign to a specific geographic region.

6. The method of claim 1, further comprising the step of providing an edit campaign application on said advertiser portal that allows said business remote terminal to edit said advertising campaign.

7. The method of claim 1, further comprising the step of providing a delete campaign application on said advertiser portal that allows said business remote terminal to delete said advertising campaign.

8. The method of claim 1, wherein said business remote terminal is a wireless communication device.

9. A communication network with an advertising campaign creation management application, comprising:

a location-based services system connected to a plurality of consumer remote terminals;

an advertiser portal connected to said location-based services system;

a campaign management interface application provided through said advertiser portal operable to generate an advertising campaign parameter entry form;

a business remote terminal connected to said advertiser portal that is capable of accessing said campaign management interface application to create an advertising campaign directed towards said consumer remote terminals by entering advertising parameters in said advertising campaign parameter entry form; and

a business database for storing said advertising campaign.

10. The communication network of claim 9, wherein said remote terminals are wireless communication devices.

11. The communication network of claim 9, wherein said advertising campaign parameter entry form is generated using a web browser.

12. The communication network of claim 9, wherein said advertising campaign parameter entry form is generated as a mark-up language file.

13. The communication network of claim 9, further comprising a create campaign application for extracting advertising parameters from said advertising campaign parameter entry form to create said advertising campaign.

14. The communication network of claim 9, wherein said advertising campaign is associated with a specific geographic region.

15. The communication network of claim 9, further comprising an edit campaign application operable to allow said business remote terminal to edit said advertising campaign after being stored in said business database.

16. The communication network of claim 9, further comprising the step of providing a delete campaign application operable to allow said business remote terminal to delete said advertising campaign after being stored in said business database.

17. The communication network of claim 9, wherein said business remote terminal is a wireless communication device.

19. The method of claim 18, wherein said business listing data is transmitted to said advertiser portal using a mark-up language file.

20. The method of claim 18, wherein said business listing entry form is generated on a web browser.

21. The method of claim 18, wherein said business listing entry form is generated by a business profile interface application.

22. The method of claim 18, wherein said business listing data may be selected from a group of business data consisting of a business name, a business category, a product type, a service type, a business address, a business URL, a product name, a model name, a brand name, a price, an address and an operating hours indication.

23. The method of claim 18, further comprising the step of providing an edit business listing application operable to allow said business remote terminal to edit said business listing after being stored in said business profile database.

24. The method of claim 18, further comprising the step of providing a delete business listing application operable to allow said business remote terminal to delete said business listing after being stored in said business profile database.

25. The method of claim 18, wherein said business remote terminal is a wireless communication device.

27. The communication network of claim 26, wherein said business remote terminal is a wireless communication device.

28. The communication network of claim 26, wherein said business listing data entry form is generated on a web browser.

29. The communication network of claim 26, wherein said business listing data entry form is generated as a mark-up language file.

30. The communication network of claim 26, further comprising a create business listing application for extracting said business listing data from said business listing data entry form to create said business listing.

31. The communication network of claim 26, wherein said business listing data may be selected from a group of data consisting of a business name, a business category, a product type, a service type, a business address, a business URL, a product name, a model name, a brand name, a price, an address and an operating hours indication.

32. The communication network of claim 26, wherein said business listings are classified according to a predefined geographic region so that only consumer remote terminals located within that predefined geographic region can access said business listings.

33. The communication network of claim 26, further comprising an edit business listing application that allows said business remote terminal to edit said business listing.

34. The communication network of claim 26, further comprising a delete business listing application that allows said business remote terminal to delete said business listing.

35. The communication network of claim 26, wherein said business remote terminal is a wireless communication device.

37. The method of claim 36, wherein said business remote terminal is a wireless communication device.

38. The method of claim 36, wherein said view of said advertising campaign is generated with a web browser.

40. The method of claim 39, wherein said business remote terminal is a wireless communication device.

41. The method of claim 39, wherein said view of said business listing is generated with a web browser.

18. A method for managing the creation of business listings in a communication network, comprising the steps of:

generating a business listing entry form on a business remote terminal;

entering business listing data into said business listing entry form using said business remote terminal;

transmitting said business listing data to an advertiser portal;

directing said business listing data to a create business listing application;

creating a business listing with said create business listing application based on said business data; and

storing said business listing in a business profile database.

26. A communication network with a business listing management interface, comprising:

a location-based services system connected to a plurality of consumer remote terminals;

an advertiser portal connected to said location-based services system;

a business listing interface application operable to create a business listing data entry form;

a business remote terminal connected to said advertiser portal that is capable of accessing said business listing interface application to generate a business listing that is directed towards users of said consumer remote terminals by entering business listing data into said business listing data entry form; and

a business profile database for storing said business listing.

36. A method for editing advertising content in a communication network, comprising the steps of:

retrieving a predetermined advertising campaign associated with a respective advertiser using a campaign management interface application located on an advertiser portal, wherein said advertising campaign includes a plurality of advertising parameters;

transmitting said advertising campaign to a business remote terminal;

generating a view of said advertising campaign on said business remote terminal;

editing said advertising parameters with said business remote terminal;

transmitting said advertising campaign back to said advertiser portal;

processing said advertising campaign with an edit campaign application; and

storing said advertising campaign in a business database.

39. A method for editing business listing content in a communication network, comprising the steps of:

retrieving a predetermined business listing associated with a respective business using a business profile interface application located on an advertiser portal, wherein said business listing includes a plurality of business listing parameters;

transmitting said business listing to a business remote terminal;

generating a view of said business listing on said business remote terminal;

editing said business listing parameters of said business listing;

transmitting said business listing back to said advertiser portal;

processing said edited business listing with an edit business listing application; and

storing said business listing in a business profile database.