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Global personalization engine

  • US 20020165967A1
  • Filed: 05/02/2001
  • Published: 11/07/2002
  • Est. Priority Date: 05/02/2001
  • Status: Abandoned Application
First Claim
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1. A system for providing user information to a server computer, comprising:

  • a personalization engine within a server computer, comprising;

    an ID generator generating a user ID, in response to a user initiating a session accessing the server computer;

    a banner processor embedding a banner link within a web page to be transmitted from the server computer to the user, the banner link linking to a central computer and including the user ID; and

    a request generator issuing a request to the central computer to provide user information corresponding to the user ID;

    a database of user information indexed by user subscriber numbers;

    a match processor within the central computer receiving the user ID and a user subscriber number, and associating the user ID with the user subscriber number; and

    a database manager retrieving user information from said database for transmission to the server computer, in response to said request generator.

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