Consumer profiling
First Claim
1. A method for generating a profile of a consumer based on one or more purchases made by the consumer, the method comprising:
- monitoring consumer purchases; and
processing the consumer purchases to generate a consumer profile, wherein the consumer profile includes characteristics about the consumer that are non-purchase related.
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Accused Products
Abstract
An advertisement selection system is presented in which vectors describing an actual or hypothetical market for a product or desired viewing audience can be determined. An ad characterization vector is transmitted along with a consumer ID. The consumer ID is used to retrieve a consumer characterization vector which is correlated with the ad characterization vector to determine the suitability of the advertisement to the consumer. The consumer characterization vector describes statistical information regarding the demographics and product purchase preferences of a consumer, and is developed from previous purchases or viewing habits. A price for displaying the advertisement can be determined based on the results of the correlation of the ad characterization vector with the consumer characterization vector.
330 Citations
29 Claims
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1. A method for generating a profile of a consumer based on one or more purchases made by the consumer, the method comprising:
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monitoring consumer purchases; and
processing the consumer purchases to generate a consumer profile, wherein the consumer profile includes characteristics about the consumer that are non-purchase related. - View Dependent Claims (2, 3, 4)
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5. A method for generating a profile of a consumer based on one or more purchases made by the consumer, the method comprising:
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monitoring consumer purchases;
retrieving heuristic rules associated with the consumer purchases, wherein the heuristic rules associate the consumer purchases with characteristics about the consumer; and
applying the heuristic rules to the consumer purchases to generate a consumer profile, wherein the consumer profile includes characteristics about the consumer. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 25, 29)
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16. A method for generating a profile of a consumer based on one or more purchases made by the consumer, the method comprising:
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monitoring consumer purchases;
processing the consumer purchases to define one or more traits associated with the consumer purchases; and
applying heuristic rules to the purchasing traits to generate a consumer profile, wherein the heuristic rules associate the purchasing traits to characteristics about the consumer and the consumer profile includes characteristics about the consumer.
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24. A method for generating a profile of a consumer based on one or more purchases made by the consumer, the method comprising:
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monitoring consumer purchases;
retrieving information associated with the consumer purchases;
applying the information to the consumer purchases to generate purchasing data;
retrieving one or more rules associated with at least a subset of the purchasing data, wherein the rules relate at least one aspect of the purchasing data to at least one non-purchasing characteristic; and
applying the rules to the purchasing data in order to generate a consumer profile, wherein the consumer profile includes at least one non-purchasing characteristic about the consumer.
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26. A method for generating a profile of a consumer based on one or more purchases made by the consumer, the method comprising:
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monitoring consumer purchases;
retrieving information corresponding to the consumer purchases, wherein the information includes descriptions of at least one aspect of the consumer purchases;
creating a first representation of the consumer based on the consumer purchases and the corresponding information;
retrieving one or more rules associated with at least a subset of the first representation, wherein the rules relate at least one aspect of the first representation to at least one non-purchasing parameter; and
applying the rules to the first representation in order to generate a consumer profile, wherein the consumer profile defines at least a second representation of the consumer.
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27. A method for generating a demographic profile of a consumer based on one or more purchases made by the consumer, the method comprising:
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monitoring purchases of the consumer;
retrieving one or more heuristic rules associated with the purchases, wherein the heuristic rules define demographic characteristics of a purchaser; and
generating the demographic profile by applying at least some subset of the heuristic rules to at least some subset of the purchases.
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28. A method for generating a profile of a consumer based on one or more purchases made by the consumer, the method comprising:
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monitoring consumer purchases;
processing the consumer purchases to define one or more traits associated with the consumer purchases;
processing the purchasing traits to generate a consumer profile, wherein the consumer profile includes characteristics about the consumer.
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Specification