Advertising based upon events reported from a GPS enabled event report system

• US 20030018521A1
• Filed: 07/17/2001
• Published: 01/23/2003
• Est. Priority Date: 07/17/2001
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Kraft, Reiner, Pass, Norman Jerome, Ford, Daniel Alexander
• Application Number:
  US09/905,885
• Publication Number:
  US 20030018521A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0213 Consumer transaction fees
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 2242/14 with services dependent on location where the service is an information service H04M2242/15; services independent of location H04M3/42229
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 7/006 Networks other than PSTN/ISDN providing telephone service, e.g. Voice over Internet Protocol (VoIP) , including next generation networks with a packet-switched transport layer H04L65/00 takes precedence; aspects not specific to the type of network H04M3/00; special services in those networks H04M3/42

Abstract

Internet technologies, location tracking systems, and wireless handheld devices are integrated to target advertisement content to users based upon their interest in events in particular locations. Thus, advertisements are matched to correspond to real world events (i.e., traffic jams, weather events, etc.). Furthermore, event reporters who report information regarding new events are given a cut of the revenue generated by advertisements based upon how many other subscribers request and view the information reported by them.

Claims

1. A method for updating stored event information based upon received new event information, said method further matching advertisements to said updated event information, and transmitting said updated event information and matched advertisements to one or more subscribers, said method comprising the steps of:

a. receiving current physical location associated with one or more members of a set of subscribers;

b. receiving information reported on one or more events from a subset of said set of subscribers;

c. updating stored event information based upon information reported;

d. identifying events of interest to one more members of said set of subscribers from said updated stored event information;

e. matching one or more advertisements from a set of stored advertisements with each of said identified events of interest;

f. calculating distance, based upon said received current physical location, between each member of said set of subscribers and their respective identified events of interest and filtering only events that fall within a threshold radius, and

g. transmitting to each of said set of subscribers said identified event information that fall within said threshold radius along with corresponding matched advertisements.

2. A method for updating stored event information based upon received new event information, as per claim 1, wherein said method further comprises the step of purging events among said stored events after a predetermined time period.

3. A method for updating stored event information based upon received new event information, as per claim 1, wherein said method further comprises the step of rewarding said subset of subscribers if their reported information is transmitted to other members.

4. A method for updating stored event information based upon received new event information, as per claim 1, wherein said transmission is done via any of the following:

an e-mail message, SMS message, markup language document, or XML document.

5. A method for updating stored event information based upon received new event information, as per claim 1, wherein said method further comprises the step of filtering only events that match a profile associated with a member.

6. A method for updating stored event information based upon received new event information, as per claim 1, wherein said method further comprises the step of checking a status associated with subscribers, said status identifying if a prior transmission occurred regarding s aid events that fall within said threshold, and if such a transmission occurred, said method terminating said transmission step thereby avoiding re-transmitting said events that fall within said threshold.

7. A method for updating stored event information based upon received new event information, as per claim 1, wherein said method further comprises calculating accounting statistics related to said transmitted advertisements.

8. A method for updating stored event information based upon received new event information, as per claim 1, wherein said step of calculating distance between each member and their respective identified events of interest is calculated using:

1.852×

0.6×

α

cos [sin(La₁)×

sin(La₂)+cos(La₁)×

cos(La₂)×

cos(Lo₂−

Lo₁)],

where La₁ and Lo₁ are the latitude and longitude associated with said subscriber and La₂ and Lo₂ are the latitude and longitude associated with said identified event of interest.

9. A real time event reporting system, said system comprising:

a. one or more databases storing any of, or a combination of, the following;

received real time location information associated with members of a set of subscribers, event information related to one or more events, profiles associated with each of said members, status information related to said members, and a set of advertisements;

b. a session manager receiving said real time location information and reported event information and updating such information in said databases;

c. a matcher identifying events of interest for each of said members and calculating distances between said identified events and corresponding member;

d. an advertising manager matching advertisements in said databases with said identified events of interest for each of said member, and

e. a notification component transmitting, to each of said set of subscribers, said events of interest and corresponding matched advertisements.

10. A real time event reporting system, as per claim 9, wherein said one or more databases comprise any of, or a combination of, the following:

a location database storing said real time location information, an event database storing said information related to one or more events, a profile database storing said profiles associated with members, and an advertisement database storing said set of advertisements.

11. A real time event reporting system, as per claim 9, wherein said system further comprises a status checker for identifying if a prior transmission occurred regarding said events of interest, and if such a transmission occurred, said status checker terminating said transmission, thereby avoiding re-transmitting said events of interest.

12. A real time event reporting system, as per claim 9, wherein said event information is any of the following:

an event name, an event category, an event location, or event type.

13. A real time event reporting system, as per claim 12, wherein said event type is either static or dynamic.

14. A real time event reporting system, as per claim 9, wherein said transmission of events of interest is done via any of the following:

an e-mail message, a SMS message, a markup language document, or XML document.

15. A real time event reporting system, as per claim 9, wherein said transmission is received in one of the following devices:

a hand-held device, personal digital assistant (PDA), mobile telephone, or mobile computer.

17. A business method for providing subscribers reporting event related information with financial benefits based upon the utilization of said reported event related information, as per claim 16, wherein said method further comprises the step of a calculating distance between each of said subscribers and events associated with their request and filtering only events that fall within a threshold radius.

18. A business method for providing subscribers reporting event related information with financial benefits based upon the utilization of said reported event related information, as per claim 16, wherein said subscribers are charged a subscription fee for accessing said stored event related information.

19. A business method for providing subscribers reporting event related information with financial benefits based upon the utilization of said reported event related information, as per claim 16, wherein additional revenue is generated based upon a transference of said stored information related to one or more events to other content providers, said transference done over a network.

20. A business method for providing subscribers reporting event related information with financial benefits based upon the utilization of said reported event related information, as per claim 19, wherein said network is any of the following:

local area networks (LAN), wide area networks (WAN), HTTP-based networks, wireless networks, or the Internet.

16. A business method for providing subscribers reporting event related information with financial benefits based upon the utilization of said reported event related information, said method comprising the steps of:

a. receiving new information related to each of one or more events from one or more event reporters, said event reporters forming a subset among a set of subscribers;

b. updating a storage space containing event related information with said received new information;

c. matching said received new information with advertisements in said storage space;

d. accessing profiles associated with said subscribers and identifying subscribers requesting said received new information;

e. transmitting to each of said identified subscribers said requested received new information and said matching advertisements, and

f. paying an event reporter a percentage of revenue generated via advertisements if information reported by said event reporter is transmitted to one or more subscribers requesting said information.

21. An article of manufacture comprising a usable medium having computer readable program code embodied therein which updates stored event information based upon received new event information, said computer readable program code further matching advertisements to said updated event information, and transmitting said updated event information and matched advertisements to one or more subscribers, said medium further comprising:

a. computer readable program code receiving current physical location associated with one or more members of a set of subscribers;

b. computer readable program code receiving information reported on one or more events from a subset of said set of subscribers;

c. computer readable program code updating stored event information based upon information reported;

d. computer readable program code identifying events of interest to one more members of said set of subscribers from said updated stored event information;

e. computer readable program code matching one or more advertisements from a set of stored advertisements with each of said identified events of interest;

f. computer readable program code calculating distance, based upon said received current physical location, between each member of said set of subscribers and their respective identified events of interest and filtering only events that fall within a threshold radius, and

g. computer readable program code transmitting to each of said set of subscribers said identified event information that fall within said threshold radius along with corresponding matched advertisements.

22. An e-commerce model for matching and transmitting advertisements to subscribers, said model comprising:

a. one or more databases storing information related to one or more events, said stored information dynamically updated with information related to new events based upon inputs from event reporters, said event reporters forming a subset among said subscribers;

b. an advertisement manager matching said stored information related to events with one or more advertisements, said advertisements generating revenue based upon subscribers viewing said advertisements, and

c. a transmitter transmitting to said subscribers said matched stored information related to events and corresponding advertisements over a network.

23. An e-commerce model for matching and transmitting advertisements to subscribers, as per claim 22, said model further comprises a notifier providing said event reporters with a cut of said generated revenue if their inputs regarding information related to new events are transmitted to said subscribers.

24. An e-commerce model for matching and transmitting advertisements to subscribers, as per claim 22, wherein additional revenue is generated based upon a transference of said stored information related to one or more events to other content providers, said transference done over said network.

25. An e-commerce model for matching and transmitting advertisements to subscribers, as per claim 22, wherein said subscribers are charged a subscription fee to access said stored information related to one or more events.

26. An e-commerce model for matching and transmitting advertisements to subscribers, as per claim 22, wherein said network is any of the following:

local area networks (LAN), wide area networks (WAN), HTTP-based networks, wireless networks, or the Internet.