Method and system for providing network based target advertising

• US 20030023489A1
• Filed: 06/14/2002
• Published: 01/30/2003
• Est. Priority Date: 06/14/2001
• Status: Active Grant

• Current Assignee: Dizpersion Corporation
• Original Assignee: Frank C. Nicholas, Ian B. Carswell, Myles P. Mcguire, Shannon Bradshaw
• Inventors: McGuire, Myles P., Bradshaw, Shannon, Carswell, Ian B., Nicholas, Frank C.
• Granted Patent: US 8,131,585 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. The system further comprises an ad selection node and an user identification node. A user signal indicative of an information request is routed through the system to determine a geographic location of the user and/or a demographic profile of the geographic location. An advertiser corresponding to the geographic location and/or demographic profile is thereafter communicated to the user.

Claims

1. A method for targeting advertising over a network, comprising:

receiving a request for an ad;

determining a geographic location corresponding to an origin of the request;

determining whether there is at least one ad corresponding to the geographic location in a right of first refusal database;

serving the ad if it is determined an ad corresponding to the geographic location is in the right of first refusal database; and

passing the request to a default ad server if it is determined that an ad corresponding to the geographic location is not in the right of first refusal database.

2. The method of claim 1, further comprising:

determining whether the request is associated with a web site corresponding to the ad in the right of first refusal database;

serving the ad if the request is associated with a web site corresponding to the ad in the right of first refusal database; and

passing the request to a default ad server if the request is not associated with a web site corresponding to the ad in the right of first refusal database.

3. The method of claim 1, further comprising:

associating ads in the database to geographic locations based on demographics.

4. A method for targeting advertising on a network, the method comprising:

receiving at least one demographic input;

determining at least one web site having a viewership corresponding to the demographic input;

determining a geographic region associated with the demographic input; and

serving at least one ad to a viewer within the geographic region, when the viewer accesses the web site.

5. A method of providing targeted on-line advertising to a consumer accessing a website of a telecommunication system, said method comprising:

receiving a user signal at the website;

routing the user signal to a geographic determination node of the telecommunication system;

receiving geographic data from the geographic determination node of the telecommunication system;

determining a region of commercial influence of a newspaper corresponding to the geographic data; and

sending an ad from an advertiser of the newspaper to the consumer.

6. The method of claim 5, wherein the ad is selected from a plurality of ads based on a size of geographic distribution area associated with each ad.

7. The method of claim 5, further comprising:

determining whether the newspaper is a primary.

8. The method of claim 7, further comprising:

increasing probability of serving the ad, if the newspaper is determined to be a primary.

9. The method of claim 5, wherein the region of commercial influence includes a circulation area of the newspaper.

10. The method of claim 5, further comprising:

providing a database of a plurality of ads, wherein each ad is linked to a newspaper region of commercial influence.

11. A method of on-line advertising to consumers located in a region of commercial influence of a newspaper, said method comprising:

determining a third party web site accessible by a consumer located in the region of commercial influence;

providing an on-line ad relating to a print ad from the newspaper; and

displaying the on-line ad to the consumer located in the region of commercial influence when the consumer accesses the web site.

12. The method of claim 11, wherein the region of commercial influence comprises the circulation region of the newspaper.

13. The method of claim 11, wherein providing the on-line ad comprises digitizing the print ad for serving as an ad to a viewer of the website.

14. A method of on-line target marketing by geographic region, said method comprising:

enlisting a newspaper publisher having a newspaper with a region of commercial influence;

enlisting a third party web site accessible by consumers located in the region of commercial influence;

enlisting an advertiser of the newspaper through the newspaper publisher to advertise on-line; and

displaying an on-line ad of the advertiser to a consumer located in the region of commercial influence when the consumer accesses the third party web site.

15. The method of claim 14, wherein the enlisting the advertiser through the newspaper publisher includes using newspaper personnel to market the on-line ad to advertisers placing print ads in the newspaper.

16. The method of claim 14, wherein the on-line ad is a digitized print ad.

17. The method of claim 14, wherein the region of commercial influence includes a circulation area of the newspaper.

18. The method of claim 14, further comprising:

displaying the ad in geographic areas other than the region of commercial influence.

19. A method for campaign advertising on a computer network, the method comprising:

providing a campaign interface, the campaign interface providing a geographic voter area selection and a demographic voter selection;

receiving at least one geographic voter area selection input from the campaign interface;

receiving at least one demographic voter selection input from the campaign interface;

determining at least one web site based on the demographic voter selection input; and

serving at least one ad to potential voters within a geographic area corresponding to the geographic voter area selection input, when the potential voters access the web site.

20. The method of claim 19, further comprising:

determining a modified geographic region within or adjacent the geographic area based on the demographic voter selection input; and

serving the ad to potential voters located in the modified geographic region, when the potential voters access the web site.

21. The method of claim 19, wherein the geographic voter area selection includes at least one map that allows a campaign member to select a geographic portion of the map.

22. The method of claim 19, wherein the demographic voter selection comprises a plurality of channels corresponding to web sites with related demographics.

23. A method for agency advertising on a computer network, the method comprising:

providing an ad agency interface, the ad agency interface providing a geographic target area selection and a demographic target selection;

receiving at least one geographic target area selection input from the ad agency interface;

receiving at least one demographic target selection input from the ad agency interface;

determining at least one web site based on the demographic target selection input; and

serving at least one ad to potential purchasers within a geographic area corresponding to the geographic target area selection input, when the potential purchasers access the web site.

24. The method of claim 23, further comprising:

determining a modified geographic region within or adjacent the geographic area based on the demographic target selection input;

serving the ad to potential purchasers located in the modified geographic region, when the potential purchasers access the web site.

25. The method of claim 23, wherein the geographic voter area selection comprises at least one map that allows an ad agency member to select a geographic portion of the map.

26. The method of claim 23, wherein the at least one map comprises a plurality of customized maps or each client with demarked areas corresponding to an area of market influence of the client.

27. The method of claim 23, wherein the demographic target selection comprises a plurality of channels corresponding to web sites with related demographics.