Process for modification of Ad content by localization

• US 20030046165A1
• Filed: 08/28/2002
• Published: 03/06/2003
• Est. Priority Date: 08/31/2001
• Status: Abandoned Application

• Current Assignee: CS Software Holdings LLC (HaiVision Network Video)
• Original Assignee: CS Software Holdings LLC (HaiVision Network Video)
• Inventors: Topel, Drew
• Application Number:
  US10/230,843
• Publication Number:
  US 20030046165A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A process for modification of ad content to be displayed in a particular geographic location is “localized” to include content modified to fit the particular locale. A remote Ad Player is linked through a wired or wireless connection or network (LAN, MAN or WAN) to a central Ad Server that knows the location of each such device. A plurality of ads created as a combination of digital files are stored in a database associated with the Ad Server. Each ad includes a control file and a list of components, and for each component, a localization table identifies location specific modifications of at least some of the components. Since the Ad Server knows the location of each Ad player, it can localize an ad before it is sent to a particular Ad Player, or alternatively, the Ad Server can send the ad file package and the appropriate component files to the remote Ad Player and allow the Ad Player to perform the localization function as it assembles the ad.

Claims

1. A method of localizing ad content for display at a particular location, comprising the steps of:

creating a database of location independent ad packages, each of which is comprised of an ad control file and an ad component table;

creating for each component in each said ad component table, a component localization table including localizing alternatives, having characteristics corresponding to particular locations;

selecting a particular ad package from the database including an ad to be displayed in a particular location;

localizing the selected ad package by substituting for the ad components in the corresponding component table, particular localizing alternatives taken from said localization table; and

transmitting the localized ad package to an ad player for use in displaying the associated ad on a display unit in the particular location.

2. A method of localizing ad content as recited in claim 1 and further comprising playing the localized ad at the particular location.

3. A method of localizing ad content for display at a particular location, comprising the steps of:

creating a database of location independent ad packages, each of which is comprised of an ad control file and an ad component table;

creating for each component in each said ad component table, a component localization table including localizing alternatives, having characteristics corresponding to particular locations or environments;

selecting a particular ad package from the database including an ad to be displayed in a particular location or environment;

transmitting the ad package including all variations on the localization data to an ad player;

localizing the selected ad package in the ad player by substituting for the ad components in the corresponding component table, particular localizing alternatives taken from said localization table; and

displaying the localized ad.

4. A method of localizing ad content for display at a particular location, comprising the steps of:

creating a database of location independent ad packages, each of which is comprised of an ad control file and an ad component table;

creating for each component in each said ad component table, a component localization table including localizing alternatives, having characteristics corresponding to particular locations;

selecting a particular ad package from the database including an ad to be displayed in a particular location;

determining whether or not the selected ad package is to be localized or transmitted;

if said selected ad package is to be localized then

localizing the selected ad package by substituting for the ad components in the corresponding component table, particular localizing alternatives taken from said localization table; and

transmitting the localized ad package to an ad player for use in displaying the associated ad on a display unit in the particular location;

if said selected ad package is to be transmitted to said particular location then

transmitting the selected ad package to an ad player at the particular location; and

localizing the transmitted ad package in said ad player by substituting for the ad components in the corresponding component table, particular localizing alternatives taken from said localization table.

5. A method of localizing ad content as recited in claim 4 and further

comprising playing the localized ad at the particular location.