Method and system for presenting mechandise at an outdoor paved surface
First Claim
1. The method for presenting merchandise having given trade dress at an outdoor paved surface, comprising the steps of:
- defining a retailing geometric boundary at said paved surface;
providing a plurality of anchors about said boundary, each extending below said surface and mutually spaced apart to establish bay distances, each said anchor having a vertically disposed sleeve having a support distance located below said paved surface;
providing a plurality of first poles, each having an insertion end configured for slideable insertion to the extent of said support distance within a said sleeve and extensible, when inserted within a said sleeve, an overhead signage sight height from said surface to a top;
positioning said first poles within said anchor sleeves to define a retail floor pattern having an entrance region and a shopper aisle extending therefrom to a shopper exit region;
interconnecting a said pole top with a next adjacent said pole top with a horizontally disposed signage support to define a three-dimensional retailing region with a select number of merchandising bays extending between adjacent said poles from at least a portion of said geometric boundary to said shopper aisle;
suspending merchandise information signage from said signage support at said boundary along said bays;
said signage extending downwardly from said signage support within a shopper line of sight region to a lower border adjacent a bay access elevation above said surface;
positioning said merchandise within said bay below said bay access elevation and locating said merchandise in correspondence with said merchandise information signage; and
providing a cash/wrap region adjacent said shopper aisle.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and system for presenting merchandise on a paved surface which employs permanently installed anchors each having a vertical sleeve. Poles of common height are inserted within the sleeves of the anchors in a manner defining a three dimensional merchandising region. The tops of the poles are interconnected by tensioned cable assemblies from which informational signage is suspended and retained by lower disposed retainer tensioned cables. Merchandising bays are established between mutually adjacent poles and entrance and exit regions are established in conjunction with a shopper aisle. A canopy is supported by poles and anchors over a cash/wrap station at the exit region.
13 Citations
26 Claims
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1. The method for presenting merchandise having given trade dress at an outdoor paved surface, comprising the steps of:
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defining a retailing geometric boundary at said paved surface;
providing a plurality of anchors about said boundary, each extending below said surface and mutually spaced apart to establish bay distances, each said anchor having a vertically disposed sleeve having a support distance located below said paved surface;
providing a plurality of first poles, each having an insertion end configured for slideable insertion to the extent of said support distance within a said sleeve and extensible, when inserted within a said sleeve, an overhead signage sight height from said surface to a top;
positioning said first poles within said anchor sleeves to define a retail floor pattern having an entrance region and a shopper aisle extending therefrom to a shopper exit region;
interconnecting a said pole top with a next adjacent said pole top with a horizontally disposed signage support to define a three-dimensional retailing region with a select number of merchandising bays extending between adjacent said poles from at least a portion of said geometric boundary to said shopper aisle;
suspending merchandise information signage from said signage support at said boundary along said bays;
said signage extending downwardly from said signage support within a shopper line of sight region to a lower border adjacent a bay access elevation above said surface;
positioning said merchandise within said bay below said bay access elevation and locating said merchandise in correspondence with said merchandise information signage; and
providing a cash/wrap region adjacent said shopper aisle. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for presenting merchandise at an outdoor paved surface, comprising:
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a plurality of anchors fixed beneath said surface in a geometric pattern within a retail region boundary, at least two of said anchors being mutually spaced apart a bay distance, each said anchor including a vertically disposed sleeve having a support distance located below said surface and extending to an engagement surface;
a plurality of first poles of first height, each having a first top and an insertion end slidably inserted in supporting relationship within a select said anchor sleeve to an extent wherein said insertion end is in freely abuttable contact with said sleeve engagement surface, said first poles being inserted within said anchors in mutually spaced adjacency to define a merchandising region exhibiting an entrance region, a shopper aisle and an exit region, said pole first height establishing an overhead signage sight height from said surface to said first top;
an overhead top connector assembly fixed to each said first pole adjacent said first top. a plurality of upper signage support assemblies removably coupled with said overhead top connecter assemblies to define a boundary of said merchandising region including said entrance region;
a plurality of merchandise information carrying signs suspended from select said upper signage support assemblies and extending downwardly therefrom to a lower border to define a shopper line of sight region;
a retainer connection assembly fixed to each said first pole at a location defining a bay access elevation above said surface when said first poles are inserted within said sleeves;
a plurality of lower signage retainer assemblies removably coupled between retainer connector assemblies of adjacent said first poles in parallel relationship with said upper signage support assemblies; and
a plurality of lower couplers removably connected between said lower signage retainer assemblies and said lower border of said signs. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26)
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Specification