Advertisement method and system for displaying an advertisement window in the specific area of a web browser

• US 20030079176A1
• Filed: 10/02/2002
• Published: 04/24/2003
• Est. Priority Date: 10/19/2001
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Min, Chang Woo, Kang, Sang Chul
• Granted Patent: US 8,205,167 B2
• Time in Patent Office: Days
• US Class Current: 715/500
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for providing an advertisement window in a certain area of a web browser executed in a user terminal, wherein the user terminal being communicated with at least one advertiser server and an advertisement control server over the Internet. The method includes the steps of requesting a user identification code; receiving the user identification code from the advertisement control server, and storing the code on the local storage of the user terminal; requesting advertisement control data to the advertisement control server using the stored user identification; receiving the advertisement control data from the advertisement control server, and displaying control information of the advertisement window; accessing and obtaining the advertisement data located on the received address; and placing, in a certain area of the web browser.

Claims

1. A method for providing an advertisement window in a certain area of a web browser executed from a user terminal, wherein the user terminal being communicated with at least one advertiser server and an advertisement control server over the Internet, the method comprising the steps of:

requesting a user identification code to the advertisement control server when the user identification code is not found in the user terminal;

receiving said user identification code from the advertisement control server, said user identification code being generated by the advertisement control server and including an advertiser'"'"'s code associated with the user terminal and a user serial code associated with the advertiser'"'"'s code, and storing the code on the local storage of the user terminal;

requesting advertisement control data to the advertisement control server by using the stored user identification code;

receiving said advertisement control data from the advertisement control server, said advertisement control data including an URL address of advertisement data stored in the advertiser server associated with the advertiser code within the user identification code and display control information of the advertisement window;

accessing and obtaining the advertisement data located on the received address; and

placing, in a certain area of the web browser, the advertisement window in which the advertisement data is displayed according to the display control information.

2. The method of claim 1, wherein the step of requesting a user identification code includes the step of sending an advertiser code associated with the user terminal to the advertisement control server.

3. The method of claim 1, wherein the step of requesting advertisement control data includes the step of sending an advertisement window number to the advertisement control server, said advertisement widow number being associated with one of a plurality web browsers on which the advertisement window will be placed.

4. The method of claim 3, wherein the advertisement control server storing a plurality of advertisement control data associated with the advertiser code and selecting one from a plurality of advertisement control data to be sent to the user terminal, based on the advertisement window number received from the user terminal.

5. The method of claim 1, wherein the advertisement window is placed on the web browser while the web browser is being executed in the user terminal and the user cannot close the advertisement window.

6. An apparatus for displaying an advertisement window in a certain area of a web browser executed in a user terminal, the user terminal being communicated with at least one advertiser server and an advertisement control server over the Internet, comprising:

means for requesting a user identification code to the advertisement control server when the user identification code is not found in the user terminal, said means for requesting including means for sending an advertiser code;

means for receiving and storing the user identification code from the advertisement control server, said user identification code being generated by the advertisement control server and including the advertiser'"'"'s code received from the user terminal and a user serial code associated with the advertiser'"'"'s code;

means for requesting advertisement control data to the advertisement control server by using the user identification code;

means for receiving said advertisement control data from the advertisement control server, said advertisement control data including an URL address of advertisement data stored in the advertiser server associated with the advertiser code within the user identification code and display control information of the advertisement window;

means for accessing and obtaining the advertisement data located on the received address; and

means for placing, in a certain area of the web browser, the advertisement window in which the advertisement data is displayed according to the display control information.

7. A system for controlling an advertisement window to be placed in a certain area of a web browser executed in a user terminal, the system being communicated with a plurality of user terminals over the Internet, comprising:

means for receiving a request from the user terminal to send a user identification code—

said request being received together with an advertiser code associated with the user terminal;

means for generating and sending the user identification code, in response to the request form the user terminal, the user identification code including the advertiser code received from the user terminal and a user serial code associated with the advertiser code;

first storage means for storing the generated user identification code;

second storage means for storing at least one of advertisement control information, each advertisement control information being associated with each advertiser code and including an URL address of advertisement data stored in the corresponding advertiser server and the related display control information of the advertisement window in which the advertisement data will be displayed;

means for receiving a request from the user terminal to send advertisement control data, together with the user identification code; and

means for retrieving, from the second storage means, the advertisement control information associated with the advertiser code included in the user identification code, generating advertisement control data based on the retrieved advertisement control information, and sending them to the user terminal.

8. The system of claim 7, further comprising:

third storage means for storing information on request time when the user terminal requests the advertisement control data and end time when the user terminal is disconnected; and

means for calculating a number of users for every advertiser, based on user identification codes stored in the first storage means, and calculating statistics for a period of time during which user watches the advertisement window, based on the time information stored in the third storage means.

9. A method for controlling an advertisement window to be placed in a certain area of a web browser executed in a user terminal through the Internet, comprising the steps of:

receiving a request from the user terminal to send a user identification code—

said request being received together with an advertiser code associated with the user terminal;

generating and sending the user identification code, in response to the request form the user terminal, the user identification code including the advertiser code received from the user terminal and a user serial code associated with the advertiser code;

storing the generated user identification code;

storing at least one of advertisement control information, each advertisement control information being associated with each advertiser code and including an address of advertisement data stored in the corresponding advertiser server and the related display control information of the advertisement window in which the advertisement data will be displayed;

receiving a request from the user terminal to send advertisement control data, together with the user identification code; and

retrieving, from the stored at least one of advertisement control information, the advertisement control information associated with the advertiser code included in the user identification code, generating advertisement control data based on the retrieved advertisement control information, and sending them to the user terminal.

10. The method of claim 9, further comprising the steps of:

storing user time information including information of request time when the user terminal requests the advertisement control data and end time when the user terminal is disconnected; and

calculating a number of users for every advertiser, based on the stored user identification code, and calculating statistics for a period of time during which every user watches the advertisement window, based on the stored user time information.

11. A method for providing an advertisement window in a certain area of a file explorer executed in a user terminal, wherein the user terminal being communicated with at least one advertiser server and an advertisement control server over the Internet, the method comprising the steps of:

requesting a user identification code to the advertisement control server when the user identification code is not found in the user terminal;

receiving said user identification code from the advertisement control server, said user identification code being generated by the advertisement control server and including an advertiser'"'"'s code associated with the user terminal and a user serial code associated with the advertiser'"'"'s code, and storing the code on the local storage of the user terminal;

requesting advertisement control data to the advertisement control server by using the stored user identification code;

receiving said advertisement control data from the advertisement control server, said advertisement control data including an URL address of advertisement data stored in the advertiser server associated with the advertiser code within the user identification code and display control information of the advertisement window;

accessing and obtaining the advertisement data located on the received address; and

placing, in a certain area of the explorer, the advertisement window in which the advertisement data is displayed according to the display control information.

12. An apparatus for displaying an advertisement window in a certain area of a file explorer executed in a user terminal, the user terminal being communicated with at least one advertiser server and an advertisement control server over the Internet, comprising:

means for requesting a user identification code to the advertisement control server when the user identification code is not found in the user terminal, said means for requesting including means for sending an advertiser code contained in the apparatus;

means for receiving and storing the user identification code from the advertisement control server, said user identification code being generated by the advertisement control server and including the advertiser'"'"'s code received from the user terminal and a user serial code associated with the advertiser'"'"'s code;

means for requesting advertisement control data to the advertisement control server by using the user identification code;

means for receiving said advertisement control data from the advertisement control server, said advertisement control data including an address of advertisement data stored in the advertiser server associated with the advertiser code within the user identification code and display control information of the advertisement window;

means for accessing and obtaining the advertisement data located on the received address; and

means for placing, in a certain area of the explorer, the advertisement window in which the advertisement data is displayed according to the display control information.

13. A system for controlling an advertisement window to be placed in a certain area of a file explorer executed in a user terminal, the system being communicated with a plurality of user terminals over the Internet, comprising:

means for receiving a request from the user terminal to send a user identification code—

said request being received together with an advertiser code associated with the user terminal;

means for generating and sending the user identification code, in response to the request form the user terminal, the user identification code including the advertiser code received from the user terminal and a user serial code associated with the advertiser code;

first storage means for storing the generated user identification code;

second storage means for storing at least one of advertisement control information, each advertisement control information being associated with each advertiser code and including an address of advertisement data stored in the corresponding advertiser server and the related display control information of the advertisement window in which the advertisement data will be displayed;

means for receiving a request from the user terminal to send advertisement control data, together with the user identification code; and

means for retrieving, from the second storage means, the advertisement control information associated with the advertiser code included in the user identification code, generating advertisement control data based on the retrieved advertisement control information, and sending them to the user terminal.

14. A method for controlling an advertisement window to be placed in a certain area of a file explorer executed in a user terminal through the Internet, comprising the steps of:

receiving a request from the user terminal to send a user identification code—

said request being received together with an advertiser code associated with the user terminal;

generating and sending the user identification code, in response to the request form the user terminal, the user identification code including the advertiser code received from the user terminal and a user serial code associated with the advertiser code;

storing the generated user identification code;

storing at least one of advertisement control information, each advertisement control information being associated with each advertiser code and including an address of advertisement data stored in the corresponding advertiser server and the related display control information of the advertisement window in which the advertisement data will be displayed;

receiving a request from the user terminal to send advertisement control data, together with the user identification code; and

retrieving, from the stored at least one of advertisement control information, the advertisement control information associated with the advertiser code included in the user identification code, generating advertisement control data based on the retrieved advertisement control information, and sending them to the user terminal.