METHOD OF LOCALIZED NETWORK MARKETING

• US 20030083931A1
• Filed: 06/07/1999
• Published: 05/01/2003
• Est. Priority Date: 10/21/1998
• Status: Abandoned Application

• Current Assignee: InfoMove.com, Inc.
• Original Assignee: Craine Associates Incorporated
• Inventors: LANG, BROOK
• Application Number:
  US09/327,107
• Publication Number:
  US 20030083931A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method of advertising to mobile users of an electronic device linked to a wide area network. The method enables advertisers to more effectively target their advertisements to mobile users using a user file that includes their electronic device ID information, their past, current network connection activity, and the past, current or anticipated physical locations. The method includes the first step of obtaining the device'"'"'s ID information when connected to the wide area network. Next, information regarding the network connection activity of the electronic device or the user over the wide area network is obtained. Next, the past, current or anticipated physical locations of the electronic device when connected to the wide area network is determined. Other personal data regarding the principle user of the electronic device may also be added to the user file to further target specific users. All of this information is then collected by a database generator to create a user file which may then distributed to advertisers. Based on the user file information, selective advertisements from the advertisers may be transmitted to targeted users over the wide area network to their electronic devices.

Claims

1. A method of marketing to users of an electronic device connected via a wireless connection to a wide area network, comprising the following steps:

a. identifying an electronic device connected to a wide area network;

b. determining the physical location of said electronic device when connected to said wide area network;

c. creating a user file containing the identity and physical location information of said electronic device;

d. selecting advertising material to be sent to said electronic device; and

e. transmitting said advertising material to said electronic device over said wide area network using the identity and physical location information in said user file.

2. A method of advertising as recited in claim 1, wherein step (b) is carried out using physical location information transmitted by said electronic device when connected to said wide area network.

3. A method of marketing, as recited in claim 2, wherein the step (b) of determining the physical location of said electronic device is accomplished using a global positioning satellite system which provides global coordinate information of said electronic device when connected to said wide area network.

4. A method of marketing, as recited in claim 1, wherein said step (b) is carried out by a wireless modem connected to said electronic device and a cellular telephone system capable of determining the physical location of said wireless modem used to connect said electronic device to said wireless network.

5. A method of marketing, as recited in claim 1, further including a server connected to said wide area network, said server capable of receiving said identity and physical location information to create said user file.

6. A method of marketing, as recited in claim 1, further including an additional step between steps (c) and (d) of determining the network connection activities of said electronic device when connected to said wide area network, said network connection activities being added to said user file.

7. A method of marketing, as reciting in claim 6, wherein the step of determining the network connection activities of said electronic device is carried out by determining the existence of “

cookies”

on said electronic device.

8. A method of marketing, as recited in claim 1, further including the step of identifying the user of said electronic device.

9. A method of marketing, as recited in claim 8, wherein said user file contains user identification information and is used to transmit advertising to said electronic device.

10. A method of localized network marketing, comprising the following steps:

a. identifying an electronic device having means to make a wireless connection to a wide area network;

b. identifying a user of said electronic device;

c. determining the physical location of said electronic device when connected to said wide area network;

d. determining the network connection activities of said electronic device;

e. creating a user file containing information of the identity of said electronic device, and the physical location of said electronic device when connected to the network;

f. selecting advertising material; and

g. transmitting said advertising material over said wide area network using the identity and physical location information in said user file.

11. A method of marketing, as recited in claim 10, further including a server connected to said wide area network, said server capable of receiving said identity and physical location information to create said user file.

12. A method of advertising, as recited in claim 11, the step (c) of determining the physical location of said electronic device is accomplished using a global positioning satellite system which provides global coordinate information of said electronic device.

13. A method of advertising as recited in claim 12 wherein step (d) is carried out using information transmitted by said electronic device when connected to said network.

14. A method of marketing, as recited in claim 11, wherein said step (c) is carried out by a cellular telephone system capable of determining the physical location of a cellular telephone used to connect to said wide area network.

15. A method of marketing, as recited in claim 11, wherein said server is also the network service provider that provides said electronic device access to said wide area network.

16. A method of marketing, as recited in claim 15, wherein said step (a) of identifying said electronic device is accomplished by determining the numerical address assigned to said electronic device by said server.

17. A method of marketing, as recited in claim 11, wherein said step (a) of identifying said electronic device is accomplished using client software to transmit identification information.

18. A method of marketing, as recited in claim 15, wherein said server collects said network connection activities information and adds it to said user file.

19. A method of marketing, as recited in claim 15, wherein said server collects personal data of said user of said electronic device and adds it to said user file.

20. A method of localized network marketing, comprising the following steps:

a. identifying an electronic device having means to make a wireless connection to a wide area network;

b. identifying the user of said electronic device;

c. determining the physical location of said electronic device when connected to said wide area network;

d. determining the network connection activities of said electronic device;

e. creating a user file containing information of the identity of said electronic device, the identity of said user and the physical location of said electronic device when connected to the network;

f. selecting advertising material to be sent to the user; and

g. transmitting said advertising material to said user over said wide area network using the electronic device identity, user identity and physical location information in said user file.

21. A method of marketing, as recited in claim 20, further including a server connected to said wide area network, said server capable of receiving said identity and physical location information to create said user file.

22. A method of marketing as recited in claim 20 wherein step (c) is carried out using information transmitted by said electronic device when connected to said network.