Method and apparatus for identifying cross-selling opportunities based on profitability analysis
First Claim
1. A method, in a computing device, for identifying cross-selling opportunities, comprising:
- processing data to identify associations of products or services for potential cross-selling; and
processing the identified associations to identify a subset of the associations based on profitability analysis such that the subset of associations determined, from the profitability analysis, to generate a profit when cross-sold.
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Accused Products
Abstract
A method and apparatus for identifying cross-selling opportunities based on profitability analysis in addition to association analysis are provided. With the apparatus and method, product holding and service information is extracted for each customer of an enterprise. The product or service profits are then calculated and categorized into profit levels. These profit levels are then embedded into the product/service information and is formatted for data mining. Data mining is then performed on the embedded and formatted data. The data mining results in an association analysis generating association rules. The association rules that result in a net profit for the enterprise as determined from the embedded profit levels, are identified. These association rules are then used to identify the customers to which cross-selling of the products/services in the association rule may be offered.
67 Citations
30 Claims
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1. A method, in a computing device, for identifying cross-selling opportunities, comprising:
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processing data to identify associations of products or services for potential cross-selling; and
processing the identified associations to identify a subset of the associations based on profitability analysis such that the subset of associations determined, from the profitability analysis, to generate a profit when cross-sold. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus for identifying cross-selling opportunities, comprising:
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means for processing data to identify associations of products or services for potential cross-selling; and
means for processing the identified associations to identify a subset of the associations based on profitability analysis such that the subset of associations determined, from the profitability analysis, to generate a profit when cross-sold. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A computer program product in a computer readable medium for identifying cross-selling opportunities, comprising:
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first instructions for processing data to identify associations of products or services for potential cross-selling; and
second instructions for processing the identified associations to identify a subset of the associations based on profitability analysis such that the subset of associations determined, from the profitability analysis, to generate a profit when cross-sold. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification