Method and apparatus for automatic selection and presentation of information
First Claim
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1. A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps:
- a) sensing the presence of at least one individual in a predetermined area;
b) determining at least one characteristic of said at least one individual;
c) selecting one of said plurality of informational material programs based upon said determined at least one characteristic; and
d) presenting said selected informational material program by said system.
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Accused Products
Abstract
A system and method for the display of advertising information is provided wherein the system is able to sense the presence and obtain characteristics of individuals in the immediate environment of the display. The system then selects a specific informational content/program to improve the effectiveness of the display device based upon the obtained characteristics of one or more sensed individuals.
144 Citations
20 Claims
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1. A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps:
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a) sensing the presence of at least one individual in a predetermined area;
b) determining at least one characteristic of said at least one individual;
c) selecting one of said plurality of informational material programs based upon said determined at least one characteristic; and
d) presenting said selected informational material program by said system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps:
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a) sensing the presence of at least one individual in a predetermined area;
b) determining at least one characteristic of the individual;
c) selecting one of said plurality of informational material programs based upon said at least one characteristic of said at least one individual and other information; and
d) presenting said selected informational material program on a display unit. - View Dependent Claims (13, 14, 15)
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16. A system for displaying an informational material program selected from a plurality of informational material programs based upon a characteristic of an individual, consisting of:
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a) a control unit storing said plurality of programs;
b) a display unit capable of displaying said informational material programs;
c) one or more sensors for determining the presence of an individual in a predetermined area and for determining a characteristic of said individual; and
d) said control unit selecting one of said plurality of informational material programs based upon the presence and said determined characteristic of said individual in said predetermined area.
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18. A system according to claim 21 wherein said device for the reproduction of sound further comprises an directional sound system.
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20. A software program for selecting an informational material program from a plurality of said informational programs available in a presentation system such that when loaded on a computer will cause said computer to do the steps of:
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a) sensing the presence of at least one individual in a predetermined area;
b) determining at least one characteristic of said at least one individual;
c) selecting one of said plurality of informational material programs based upon said determined at least one characteristic; and
d) presenting said selected informational material program by said system. - View Dependent Claims (17, 19)
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Specification