Advertisement system and method

• US 20030115098A1
• Filed: 07/31/2002
• Published: 06/19/2003
• Est. Priority Date: 12/15/2001
• Status: Abandoned Application

• Current Assignee: LG Electronics, Inc. (LG Corporation)
• Original Assignee: LG Electronics, Inc. (LG Corporation)
• Inventors: Kang, Do-Woo
• Application Number:
  US10/207,954
• Publication Number:
  US 20030115098A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

An intelligent advertisement system and method are provided which utilize a GPS phone capable of grasping a present position of a user and outputting information and advertisements corresponded to major interests of users to an advertisement medium within a pertinent region. The intelligent advertisement system includes a mobile communication terminal for inputting and transmitting personal information including major interests of a user and tracked by GPS (global positioning system) satellites, an advertisement processing unit for collecting the personal information transmitted from the mobile communication terminal and controlling an output of advertisements according to priority, and an advertisement medium for outputting advertisements related to major interests of users according to the control of the advertisement processing unit. By providing advertisements according to advertisement demands variable by time and place, advertisement efficiency can be improved, effect of advertisements can be improved through varied advertisement demands data, and the data can be used as marketing information.

Claims

1. An advertisement system using a mobile communication terminal, the improvement comprising wherein advertisements are outputted in real time through an advertisement medium in a region based on a priority determined by collecting major interests of users of GPS (global positioning system) phones tracked by GPS (global positioning system) satellites within the region.

2. The system of claim 1, wherein advertisements are varied according to the priority and when the major interests of the users of the GPS phones are updated, the priority is updated.

3. An advertisement system using one or more mobile communication terminals, comprising:

one or more mobile communication terminals configured to receive and transmit information corresponding to users of the one or more mobile communication terminals;

an advertisement processing unit for collecting the information transmitted from the one or more mobile communication terminals and controlling an output of advertisements according to a priority based on the information; and

an advertisement medium configured to output the advertisements related to the information of the users under the control of the advertisement processing unit.

4. The system of claim 3, wherein the one or more mobile communication terminals each comprises a phone having a GPS receiver tracked by GPS satellites.

5. The system of claim 3, wherein the information comprises personal information of the users.

6. The system of claim 5, wherein the personal information includes major interests of the users.

7. The system of claim 3, wherein the advertisement processing unit continually updates the information of the users of the one or more mobile communication terminals and controls variation of advertisements according to the updated information.

8. The system of claim 3, wherein the advertisement processing unit comprises:

an exchanger configured to communicate with the one or more mobile communication terminals;

a position information server configured to store present position information of the one or more mobile communication terminals;

an information server configured to store advertisements and various information related to the advertisements; and

a database configured to store the information of the users of the one or more mobile communication terminals.

9. The system of claim 8, wherein the position information server, the information server, and the database are configured to be updated continuously.

10. The system of claim 3, wherein the advertisement medium receives and displays advertisements varied in real time reflecting interests of the users of the one or more mobile communication terminals.

11. The system of claim 3, wherein the advertisement medium is one of an information screen, an electronic billboard, a monitor, a plasma display panel, or a liquid crystal display.

12. In an advertisement system having one or more mobile communication terminals, an advertisement processing unit configured to collect information of users of the one or more mobile communication terminals and an advertisement medium configured to display advertisements, an advertisement method, comprising:

determining advertisement demands through users of the one or more mobile communication terminals within a region; and

outputting advertisements through the advertisement medium within the region according to the advertisement demands.

13. The method of claim 12, wherein the advertisements are varied when the advertisement demands are varied.

14. The method of claim 12, wherein the one or more communication terminals each comprises a phone having a GPS receiver tracked by GPS satellites.

15. The method of claim 12, wherein the step of determining advertisement demands comprising:

selecting and storing information of the one or more mobile communication terminals;

collecting the information of the users of the one or more mobile communication terminals; and

and determining a priority for advertisements based on the collected information, and wherein the step of outputting advertisements comprises outputting advertisements based on the priority.

16. The method of claim 15, wherein the information comprises personal information of the users.

17. The method of claim 16, wherein the personal information includes major interests of the users.

18. The method of claim 15, wherein the order of priority is determined according to relative importance in the interests of the users of the mobile communication terminal respectively.

19. An advertisement method using one or more mobile communication terminals, comprising:

selecting and storing information of the one or more mobile communication terminals;

collecting the information of the users of the one or more mobile communication terminals; and

outputting advertisements through an advertisement medium within a region according to an order of priority based on the collected information.

20. The method of claim 19, further comprising:

determining whether the users of the mobile communication terminals go into the region.

21. The method of claim 19, wherein the information comprises personal information of the users.

22. The method of claim 21, wherein the personal information comprises interests of the users.

23. The method of claim 19, wherein the order of priority is determined according to a relative importance in the interests of the users of the mobile communication terminal respectively.

24. The method of claim 19, wherein the one or more mobile communication terminals each comprises a phone having a GPS receiver tracked by GPS satellites.

25. An advertisement method using one or more mobile communication terminals, comprising:

selecting and storing items of information by users of the one or more mobile communication terminals;

judging whether the users of the one or more mobile communication terminals go into a region in which an advertisement medium is installed;

collecting information of the users going into the region;

determining an order of priority in the collected information; and

outputting advertisements to the advertisement medium within the region based on the order of priority.

26. The method of claim 25, wherein the advertisements in the region are varied when the order of priority is varied.

27. The method of claim 25, wherein the information comprises personal information.

28. The method of claim 27, wherein the personal information comprises interests of the users.

29. The method of claim 25, wherein the order of priority is determined according to a relative importance in the interests of the users of the mobile communication terminal respectively.

30. The method of claim 25, wherein the one or more mobile communication terminals each comprises a phone having a GPS receiver tracked by GPS satellites.