System and method for controlling distribution of digital copyrighted material using a multi-level marketing model

• US 20030125964A1
• Filed: 12/27/2001
• Published: 07/03/2003
• Est. Priority Date: 12/27/2001
• Status: Abandoned Application

• Current Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Original Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Inventors: Chang, Grace Tsui-Feng, Epstein, Michael Abraham
• Application Number:
  US10/029,997
• Publication Number:
  US 20030125964A1
• Time in Patent Office: Days
• US Class Current: 705/1
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06F 21/16 Program or content traceability, e.g. by watermarking
• CPC Class Codes: G06Q 20/1235 with control of digital rights management [DRM]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G11B 20/00086 Circuits for prevention of unauthorised reproduction or copying, e.g. piracy indicating unauthorised use of record carriers in general G11B23/28; scrambling for television signal recording H04N5/913; network architectures or network protocols for network security H04L63/00; cryptographic mechanisms or cryptographic arrangements for secret or secure communication H04L9/00
• CPC Class Codes: G11B 20/00144 involving a user identifier, e.g. a unique customer ID
• CPC Class Codes: G11B 20/0021 involving encryption or decryption of contents recorded on or reproduced from a record carrier
• CPC Class Codes: G11B 20/0071 involving a purchase action
• CPC Class Codes: G11B 20/00855 involving a step of exchanging information with a remote server
• CPC Class Codes: G11B 20/00884 involving a watermark, i.e. a barely perceptible transformation of the original data which can nevertheless be recognised by an algorithm

Abstract

A system and a method for tracking marketers/distributors of a digital product is provided, using a multi-level marketing business model, including the steps of storing user data associated with a plurality of registered users, wherein said user data includes a user identification code (userID) corresponding to each registered user of the plurality of users; transferring a data packet associated with the digital product by a registered user of the plurality of registered users to another user, wherein the data packet includes a watermark storing the userID of the registered user; and updating the watermark to include the userID of the registered user who transferred the data packet; and processing payment information corresponding to the registered user who transferred the data packet for effecting payment to the registered user for the sale of the digital product by the registered user to the user.

Claims

1. A method for tracking marketers of a digital product comprising the steps of:

storing user data associated with a plurality of registered users, wherein said user data includes a user identification code (userID) and payment information corresponding to each registered user of the plurality of registered users;

transferring a data packet associated with the digital product from a registered user of the plurality of registered users to another user, wherein the data packet includes a watermark storing the userID of the registered user;

transacting a purchase by the user of the digital product; and

processing the payment information corresponding to the registered user who transferred the data packet for effecting payment to the registered user for the sale of the digital product by the registered user to the user.

2. The method of claim 1, wherein the step of transferring further includes the step of updating the watermark to include the userID of the registered user who transferred the data packet.

3. The method of claim 1, wherein the method is performed in accordance with a multi-level marketing business model.

4. The method of claim 1, wherein the data packet includes a product content file including the content of the product and a preview file including a sample of the content of the product, and wherein the watermark is embedded in the preview file.

5. The method of claim 1, wherein the data packet includes a product content file, wherein the watermark is embedded in the product content file.

6. The method of claim 1, wherein a portion of the data packet is encrypted, and wherein the step of transacting a purchase further includes the step of providing a key for decrypting the encrypted portion.

7. The method of claim 2, wherein the step of transacting a purchase further includes the step of transmitting the updated watermark.

8. The method of claim 2, wherein the step of processing the payment further includes the step of receiving the updated watermark.

9. The method of claim 4, wherein the product content file is encrypted.

10. The method of claim 4, wherein the preview file is not encrypted.

11. The method of claim 5, wherein the data packet is secured for preventing use of the product by the user prior to receiving the key for decrypting.

12. A method for tracking marketers of a digital product comprising the steps of:

updating history data stored within a watermark associated with a digital product every time the digital product is transferred, wherein the history data includes data associated with individuals who have transferred the digital product to another individual;

accessing the history data;

transacting a sale of the digital product; and

rewarding the individuals who have transferred the digital product to another individual for effecting a sale of the digital product.

13. The method of claim 12, wherein the method is in accordance with a multi-level marketing business model.

14. A vendor server for tracking marketers of a digital product, said vendor server comprising a processor executing computer code for performing functions including:

storing user data associated with a plurality of registered users, wherein said user data includes a user identification code (userID) and payment information corresponding to each registered user of the plurality of registered users;

receiving watermark history data associated with a product, the watermark history data including the userID corresponding to registered users who have transferred a file associated with the product for marketing the product;

transacting a purchase of the product by a user; and

updating payment information corresponding to the registered users who have transferred the file.

15. The vendor server of claim 14, wherein the processor performs a further function including providing a decryption key for enabling the user to decrypt a product content file containing the content of the product.

16. A consumer server for tracking marketers of a digital product, said consumer server comprising a processor executing computer code for performing functions including:

receiving a data packet associated with a digital product marketed by a user of another processor, wherein the data packet includes a watermark storing history data including identification for each user that transferred the data packet to another user and a product content file;

transmitting the history data;

transacting a purchase of the digital product; and

receiving decryption data for decrypting the product content file.

17. The consumer server of claim 16, wherein the data packet further includes a preview file including a sample of the content of the product, and wherein the watermark is embedded in the preview file.

18. The consumer server of claim 16, wherein the product content file of the data packet is received in an encrypted form, and the preview file of the data packet is received in an unencrypted form.

19. The consumer server of claim 16, wherein the data packet is secured for preventing use of the product prior to receiving the key for decrypting.

20. The consumer server of claim 16, wherein the transmitted history data is encrypted.