Manufacturer's coupon ordering system

• US 20030195806A1
• Filed: 04/24/2003
• Published: 10/16/2003
• Est. Priority Date: 11/12/1998
• Status: Abandoned Application

• Current Assignee: AD Response Micromarketing Corporation
• Original Assignee: AD Response Micromarketing Corporation
• Inventors: Passero, Carol A., Boddy, Simon A., DeLapa, James P., Willman, James W.
• Application Number:
  US10/422,490
• Publication Number:
  US 20030195806A1
• Time in Patent Office: Days
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A manufacturer'"'"'s ordering system provides manufacturers of packaged goods with analytical tools for conducting analysis on consolidated data of consumer purchase patterns. The consumer purchase data are consolidated by product categories and/or subcategories and/or freely defined geographical areas in which the manufacturer is interested. The manufacturer thus may specify coupon print content, audience selection criteria, geographical area and time frame for coupon distribution without the requirement of interaction with various print companies and sales representatives. The coupon discount value may be varied in accordance with the different groups of targeted customers. The promotional selections may be made via electronic media, such as a global computer network or internet connection, and may then be provided to a coupon distribution system via a similar connection. Preferably, the consolidated data are accumulated from point of sale devices at retail stores and preferably from kiosk usage at the store. Preferably, the data are continuously collected, such that the manufacturers base their promotional decisions on substantially real time data.

Claims

1. A method for generating coupons in response to a product manufacturer'"'"'s input, said method comprising:

collecting consumer data associated with at least one particular consumer in response to a consumer input associated with at least one particular consumer at at least one store;

collecting product movement data associated with products being sold at the at least one store;

providing said consumer data and said product movement data to at least one product manufacturer;

providing promotion selection tools to the at least one product manufacturer to allow the at least one product manufacturer to analyze said consumer data and said product movement data and to select a selected promotional content and a selected promotional time period for a desired promotion in response to the analysis;

receiving said selected promotional content and said selected promotional time period from the product manufacturers; and

generating coupons corresponding to said selected promotional content during said selected promotional time period.

2. The method of claim 1, wherein said step of generating coupons is performed by a coupon generating system which generates coupons corresponding to said selected promotional content during said selected promotional time period in response to a user input at the coupon generating system.

3. The method of claim 2, wherein said coupon generating system comprises at least one kiosk positioned at the at least one store.

4. The method of claim 1 including consolidating said consumer data and said product movement data into consolidated data and wherein providing said consumer data and said product movement data comprises providing said consolidated data to the at least one product manufacturer, said consolidated data being consolidated by specified criteria into a database and reformatted for analytical purposes.

5. The method of claim 4, wherein said specified criteria comprise at least one of a time period, a geographical area, consumer behavior, anonymous versus identifiable consumers, purchase frequency, purchase amount, product category, coupon issuance, coupon redemption and market share.

6. The method of claim 1, wherein collecting consumer data comprises collecting consumer purchase data associated with particular consumers in response to identifying the particular consumers at at least one of a point of sale device at the at least one store and at least one kiosk at the at least one store, said consumer data comprising consumer identification data and consumer purchase data associated with transactions made by the particular consumer at the at least one store.

7. The method of claim 6 including separating said consumer identification data from said consumer data and providing said consumer purchase data to the at least one product manufacturer.

8. The method of claim 7, wherein collecting product movement data comprises collecting product movement data at a point of sale device at the at least one store.

9. The method of claim 8, wherein collecting product movement data comprises collecting at least one of product sale data, coupon issuance data and coupon redemption data.

10. The method of claim 1, wherein providing said promotion selection tools comprises providing promotion selection tools to at least one product manufacturer via a network server, said network server receiving said selected promotional content and said selected promotional time period and communicating said selected promotional content and said selected promotional time period to said coupon generating system via electronic media.

11. The method of claim 10, wherein providing said consumer data and said product movement data comprises providing said consumer data and said product movement data to the at least one product manufacturer via said network server.

12. The method of claim 1, wherein providing said promotion selection tools comprises providing modeling tools for modeling promotions based on said consumer data and said product movement data and providing selection tools for selecting the desired promotional content and promotional time period for the promotion based on the models.

13. The method of claim 1 including revising at least one of said selected promotional content and said selected promotional time period by the at least one product manufacturer after said selected promotional content and said selected promotional time period have been received.

14. The method of claim 13, wherein revising at least one of said selected promotional content and said selected promotional time period and receiving the at least one of revised promotional content and the revised promotional time period are accomplished via electronic media.

15. A product manufacturer directed coupon ordering system comprising:

a consumer data collecting device operable to collect consumer data associated with particular consumers in response to a consumer input by the particular consumers at at least one store;

a product movement data collecting device operable to collect product movement data associated with at least some products being sold at the at least one store;

analysis tools for analyzing said product movement data and said consumer data, said analysis tools being accessible by at least one product manufacturer remote from the at least one store;

promotion selection tools for selecting a promotional content and a promotional time period, said promotion selection tools being accessible by the at least one product manufacturer remote from the at least one store, said analysis tools and said promotion selection tools being selectably operable to analyze said product movement data and said consumer data and to generate a selected promotional content and a selected promotional time period in response to an input by the at least one product manufacturer; and

a coupon generating system operable to generate coupons corresponding to said selected promotional content during said selected promotional time period in response to said selected promotional content and said selected promotional time period being communicated to said coupon generating system.

16. The product manufacturer directed coupon ordering system of claim 15, wherein said coupon generating system comprises at least one of a point of sale device at the at least one store and a kiosk positioned at the at least one store, said coupon generating system being operable to generate coupons in response to a user input at said at least one of said point of sale device and said kiosk.

17. The product manufacturer directed coupon ordering system of claim 16, wherein said consumer data collecting device comprises at least one of said point of sale device and said kiosk.

18. The product manufacturer directed coupon ordering system of claim 17, wherein said user input comprises an identification of the particular consumer at said at least one of said point of sale device and said kiosk.

19. The product manufacturer directed coupon ordering system of claim 17, wherein said product movement data collecting device comprises at least one of said point of sale device and said kiosk.

20. The product manufacturer directed coupon ordering system of claim 17, wherein said consumer data collecting device is operable to collect said consumer data at least in response to identifying the particular consumers at said at least one of said point of sale device and said kiosk, said consumer data comprising consumer identification data and consumer purchase data associated with transactions made by the particular consumer at the at least one store.

21. The product manufacturer directed coupon ordering system of claim 20, wherein said coupon ordering system is operable to separate said consumer identification data from said consumer data, said consumer identification data being generally inaccessible by said analysis tools and said promotion selection tools.

22. The product manufacturer directed coupon ordering system of claim 15, wherein said analysis tools and said promotion selection tools are provided to the at least one product manufacturer via a network server.

23. The product manufacturer directed coupon ordering system of claim 22, wherein said analysis tools and said promotion selection tools are accessible by the at least one product manufacturer via electronic media, said selected promotional content and said selected promotional time period being communicated to said coupon generating system via electronic media.

24. The product manufacturer directed coupon ordering system of claim 22, wherein said network server is operable to consolidate said consumer data and said product movement data into consolidated data and to provide said consolidated data to the at least one product manufacturer, said consolidated data being consolidated by specified criteria into a database and reformatted for analytical purposes.

25. The product manufacturer directed coupon ordering system of claim 24, wherein said specified criteria comprise at least one of time period, geographical area, consumer behavior, anonymous versus identifiable consumers, purchase frequency, purchase amount, product category, coupon issuance, coupon redemption and market share.

26. The product manufacturer directed coupon ordering system of claim 15, wherein said promotion selection tools comprise a modeling program for modeling promotions based on outputs from said analysis tools and a selection program for selecting the desired promotional content and promotional time period for the promotion based on the models.

27. The product manufacturer directed coupon ordering system of claim 15, wherein said promotion selection tools are accessible by the at least one product manufacturer to revise at least one of said selected promotional content and said selected promotional time period to generate at least one of a revised promotional content and a revised promotional time period, said at least one of a revised promotional content and a revised promotional time period being communicatable to said coupon generating system after said selected promotional content and said selected promotional time period have been communicated to said coupon generating system.

28. A method for generating coupons in response to a product manufacturer'"'"'s input comprising:

collecting consumer data associated with particular consumers in response to receiving a consumer identification input associated with particular consumers at at least one store, said consumer data being collected at a kiosk positioned at the at least one store;

collecting product movement data associated with at least some products being sold at the at least one store, said product movement data being collected at a point of sale device positioned at the at least one store;

consolidating said consumer data and said product movement data into consolidated data;

providing promotion selection tools accessible by the at least one product manufacturer, said promotion selection tools allowing the at least one product manufacturer to access said consolidated data via electronic media and to analyze said consolidated data and to select a selected promotional content and a selected promotional time period for a desired promotion in response to the analysis;

communicating the selected promotional content and the selected promotional time period at least to said kiosk via electronic media; and

generating coupons corresponding to the selected promotional content during the selected promotional time period, said coupons being generated at least at said kiosk in response to said consumer identification input at said kiosk.

29. The method of claim 28, wherein the at least one product manufacturer accesses said promotion selection tools via a global computer network, the selected promotional content and the selected promotional time period being communicated to said kiosk via the global computer network.

30. The method of claim 28, wherein consolidating said consumer data and said product movement data comprises separating consumer identification data from said consumer data before said consumer data is accessed by said promotion selection tools.

31. A product manufacturer directed coupon ordering system comprising:

at least one kiosk positionable at at least one store, said at least one kiosk being operable to collect consumer data associated with particular consumers in response to a consumer identification input by particular consumers at said at least one kiosk;

at least one point of sale device positionable at the at least one store, said at least one point of sale device being operable to collect product movement data associated with at least some products being sold at the at least one store;

a server operable to consolidate said consumer data and said product movement data into consolidated data;

modeling tools for accessing and analyzing said consolidated data and for modeling promotions based on said consolidated data, said modeling tools being accessible by at least one product manufacturer via electronic media; and

promotion selection tools for selecting a selected promotional content and a selected promotional time period based on an output of said modeling tools and in response to a user input by the at least one product manufacturer, said promotion selection tools being accessible by at least one product manufacturer via electronic media, wherein said at least one kiosk is operable to receive said selected promotional content via electronic media, said at least one kiosk being operable to generate coupons corresponding to said selected promotional content during said selected promotional time period at least in response to identification of particular consumers at said at least one kiosk.

32. The product manufacturer directed coupon ordering system of claim 31, wherein the at least one product manufacturer accesses said modeling tools and said promotion selection tools via a global computer network, said selected promotional content being communicated to said at least one kiosk via the global computer network.

33. The product manufacturer directed coupon ordering system of claim 31, wherein said server is operable to separate consumer identification data from said consumer data when consolidating said consumer data and said product movement data into said consolidated data.