Method and system for dynamically incorporating advertising content into multimedia environments

• US 20040015608A1
• Filed: 11/29/2001
• Published: 01/22/2004
• Est. Priority Date: 11/29/2000
• Status: Active Grant

• Current Assignee: Noatak Software LLC (Intellectual Ventures LLC)
• Original Assignee: Applied Microsystems Corporation
• Inventors: Stradley, Michael T., Ellis, Richard D., Oje, Chris, Newcombe, Christopher R., Siu, Michael Yiu-kwan
• Granted Patent: US 9,047,609 B2
• Time in Patent Office: Days
• US Class Current: 709/246
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/35 Details of game servers
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/535 for monitoring, e.g. of user parameters, terminal parameters, application parameters, network parameters
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/5593 involving scheduling aspects
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location. In one embodiment, the dynamic inserter comprises a game client, game server, ad server, a communications channel, and, optionally, an ad client.

Claims

1. An advertisement delivery system for dynamically incorporating advertisements into executing game code, comprising:

a game console connected to a communication network and executing the game code, the game console structured to locate advertising tags in the program, to compare a set of criteria identifying a set of advertisements stored on the game console after an advertising tag is located to select one of the stored advertisements, and to dynamically insert the selected advertisement into the game code; and

an advertising server connected to the communication network and coupled to a data repository, the advertising server structured to send the set of advertisements and their identifying criteria to the game console.