Advertising compliance monitoring system
First Claim
1. A system for monitoring compliance with an advertising program comprising:
- a backscatter tag associated with a sign that is placed in a specific location in accordance with a particular advertising program;
a backscatter reader that receives tag data from the backscatter tag; and
a computer that communicates with the backscatter reader and analyzes the tag data to determine whether the sign is in compliance with the particular advertising program.
20 Assignments
0 Petitions
Accused Products
Abstract
An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.
93 Citations
99 Claims
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1. A system for monitoring compliance with an advertising program comprising:
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a backscatter tag associated with a sign that is placed in a specific location in accordance with a particular advertising program;
a backscatter reader that receives tag data from the backscatter tag; and
a computer that communicates with the backscatter reader and analyzes the tag data to determine whether the sign is in compliance with the particular advertising program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
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49. A system for monitoring consumer exposure to specific advertising comprising:
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a sign located in a store;
a consumer carried card having a tag embedded therein;
a reader disposed adjacent the sign that receives tag data from the tag when the tag is within a predetermined range; and
a computer that communicates with the reader to determine the number of consumers that pass within the predetermined range. - View Dependent Claims (50, 51, 52)
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53. A method of monitoring compliance with an advertising program comprising:
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associating a backscatter tag with a sign, the tag generating signals identifying the sign;
using a backscatter reader to receive the generated signals from the tag; and
determining whether the sign is located in a specified location in accordance with a particular advertising program. - View Dependent Claims (54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70)
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71. An object positioned for viewing by the public and capable of being monitored for identification and location comprising:
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identification indicia associated with the object;
means for converting the identification indicia to an electronic signal and for transmitting the electronic signal at a given RF power level such that the electronic signal is only detected within a predetermined distance; and
means for determining whether the object is located in a predetermined location. - View Dependent Claims (72, 73, 74, 75, 76, 77, 78)
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79. A system for monitoring compliance with an advertising program comprising:
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backscatter means for sending data associated with a sign placed in a location in accordance with a specific advertising program;
receiving means for receiving the sign data; and
analyzing means for communicating with the receiving means and for analyzing the sign data to determine whether the sign is in compliance with the specific advertising program. - View Dependent Claims (80, 81, 82, 83)
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84. A system for monitoring consumer exposure to specific advertising comprising:
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advertising means located in a store;
backscatter means carried by a consumer;
receiving means disposed adjacent the advertising means for receiving data from the backscatter means; and
analyzing means for communicating with the receiving means and for determining how many consumers pass within a predetermined distance from the receiving means. - View Dependent Claims (85, 86)
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87. A system for monitoring products on a shelf comprising:
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a product sensor that detects whether a product is present on the shelf;
an RFID tag associated with at least one shelf, the tag storing tag data corresponding to whether a product is present on the shelf;
a reader that receives the tag data from the tag; and
a computer that receives the tag data and determines whether the shelf is empty. - View Dependent Claims (88, 89, 90, 91, 92)
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93. A system for monitoring products comprising:
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an RFID tag associated with at least one shelf, the at least one shelf including conductors formed by conductive ink; and
a product including conductive ink that makes an electrical connection between at least two of the conductors to form a closed circuit. - View Dependent Claims (94, 95, 96)
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97. A method of calibrating an RFID tag reader comprising:
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locating a calibration tag a specified distance from the reader;
initiating an automatic calibration process wherein the reader adjusts its output power and determines whether it can detect the calibration tag; and
determining the minimum output power required to detect the tag at the specified distance. - View Dependent Claims (98, 99)
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Specification