Advertisement method using download time of hand-held terminal

• US 20040078266A1
• Filed: 11/10/2003
• Published: 04/22/2004
• Est. Priority Date: 11/15/2000
• Status: Abandoned Application

• Current Assignee: Mobiletop Co., Ltd.
• Original Assignee: Mobiletop Co., Ltd.
• Inventors: Kim, Hee-Seok
• Application Number:
  US10/416,610
• Publication Number:
  US 20040078266A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Disclosed is an advertisement method using a download time of a hand-held terminal. If the terminal connected to a server via a wireless Internet network selects a menu to be downloaded among contents menus that the server provides, the server segments a corresponding contents file of the selected menu based into packets having a predetermined size, the packets are downloaded according to a sequence of the segmentation, and a transmission rate of the corresponding contents file is displayed on an LCD window of the terminal in a shape of progress bar. The advertisement method comprising the steps of: inserting advertisement data between the packets of the selected contents file which is transmitted from the server and transmitting the download packet data and the advertisement data sequentially; and displaying the transmitted advertisement data on a predetermined portion of the LCD window.

Claims

1. An advertisement method using a download time of a hand-held terminal, wherein if the terminal connected to a server via a wireless Internet network selects a menu to be downloaded among contents menus that the server provides, the server segments a corresponding contents file of the selected menu based into packets having a predetermined size, the packets are downloaded according to a sequence of the segmentation, and a transmission rate of the corresponding contents file is displayed on an LCD window of the terminal in a shape of progress bar, the advertisement method comprising the steps of:

inserting advertisement data between the packets of the selected contents file which is transmitted from the server and transmitting the download packet data and the advertisement data sequentially; and

displaying the transmitted advertisement data on a predetermined portion of the LCD window of the terminal in the shape of an image file while downloading the contents files.

2. The advertisement method of claim 1, wherein in case where the advertisement data inserted between the packets of the selected contents file are equal to each other, an MMU stores temporarily an advertisement data file which is sent at first, and the temporarily stored advertisement data file is refreshed when a repeated send is requested, thereby reducing a download time of the contents files.