System and method for creating a campaign

• US 20040098305A1
• Filed: 11/18/2002
• Published: 05/20/2004
• Est. Priority Date: 11/18/2002
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Company (HP Inc.)
• Inventors: Desai, Bhamini, Oberdorfer, Roland Franz, Truong, Marie-Anne
• Application Number:
  US10/298,824
• Publication Number:
  US 20040098305A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and method for creating a campaign for a product in an electronic commerce environment. The type of distribution for the product is determined. An identification and a priority of the product is specified to create the campaign for the product. Coupons may be replicated after creating a base coupon, and the product may be tagged.

Claims

1. A method for creating a campaign for a product comprising:

determining that a type of distribution for at least one product is a gift with purchase type of distribution;

specifying an identification for the product; and

specifying a priority for the product for creating a campaign for the product.

2. The method of claim 1 additionally comprising specifying a campaign name for the product prior to determining the type of distribution for the product.

3. The method of claim 1 additionally comprising creating a base coupon.

4. The method of claim 1 additionally comprising tagging the product.

5. The method of claim 3 additionally comprising replicating the base coupon.

6. The method of claim 3 additionally comprising invalidating the campaign.

7. The method of claim 1 additionally comprising specifying a campaign name for the product.

8. The method of claim 4 wherein said tagging the product comprises selecting a product type, specifying a price range limit on the product, specifying that the product is a storewide product or a category wise product, determining if the product is an online product, and determining if the campaign applies to bundle.

9. The method of claim 5 wherein said replicating a base coupon comprises specifying the campaign name, and specifying the number of coupons to be replicated.

10. The method of claim 6 wherein said invalidating the campaign comprises specifying the name of the campaign for invalidation, and determining if the coupons are successfully turned off-line.

11. A method for creating a campaign for a product comprising:

specifying information in exposed fields;

determining that all fields have specified information;

determining a type of distribution for a product; and

creating a campaign based on the information specified in the fields.

12. The method of claim 11 wherein the type of distribution is one selected from the group consisting of a third party type of distribution, a customer satisfaction type of distribution, and a gift with purchase type of distribution.

13. The method of claim 11 wherein said type of distribution includes a gift with purchase type of distribution.

14. The method of claim 13 additionally comprising determining if a product ID has been assigned to a product ID field, and determining if a priority has been assigned to a priority field.

15. The method of claim 11 additionally comprising determining if the campaign was properly created.

16. The method of claim 14 additionally comprising determining if the campaign was properly created.

17. A system for creating a campaign for a product comprising:

means for determining that a type of distribution for at least one product is a gift with purchase type of distribution;

means for receiving a specified identification for the product; and

means for receiving a specified priority for the product for creating a campaign for the product.

18. A system for creating a campaign for a product comprising:

means for receiving specified information in exposed fields;

means for determining that all fields have specified information;

means for determining a type of distribution for a product; and

means for creating a campaign based on the information specified in the fields.

19. A computer-readable storage medium storing program code for causing a computer to perform the steps of:

determining that a type of distribution for at least one product is a gift with purchase type of distribution;

receiving a specified identification for the product; and

receiving a specified priority for the product to create a campaign for the product.

20. A computer-readable storage medium storing program code for causing a computer to perform the steps of:

receiving specified information in exposed fields;

determining that all fields have specified information;

determining a type of distribution for a product; and

creating a campaign based on the information specified in the fields.