Content with customized advertisement

• US 20040143843A1
• Filed: 11/07/2003
• Published: 07/22/2004
• Est. Priority Date: 01/19/2000
• Status: Active Grant

• Current Assignee: Individual Network LLC
• Original Assignee: Individual Network LLC
• Inventors: Khoo, Denis, Ratcliff, Raymond F. III, Benevento, Francis A. II
• Granted Patent: US 8,813,123 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4826 using recommendation lists, e.g. of programs or channels sorted out according to their score
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

The invention provides a method and system for customizing advertisements to the individual viewer or user receiving a content which may be generic or customized, subject to or independent of, a broadcast schedule.

Claims

1. A method for providing a customized advertisement over a data network to a viewer/user, the customized advertisement, including products and services, being presented together with or placed within content, comprising:

providing over a data network from an advertiser, content owner, content provider, or a combination thereof, to a viewer/user an advertisement that is customized for the individual viewer to be presented in the form of an addition to the content or an integral part of the content itself.

2. The method of claim 1, wherein the content associated with the customized advertisements is generic or customized.

3. The method of claim 2, wherein the content associated with the customized advertisements is subject to or independent of a broadcast schedule.

4. The method of claim 1, wherein the optimized advertisement is selected for the individual view/user in response to the individual viewer/user expressed preferences for specific categories or products or services contained therein.

5. The method of claim 1, wherein the data network comprises a content display device, an intelligent television, a computer, a data pad, and a communication device (handheld or other).

6. The method of claim 1, wherein the data network comprises a communication layer, content module, or a selection menu.

7. The method of claim 1, wherein the advertisement provides a customized advertisement according to the preference, choice or category of viewer/user in response to an offer of a selection of advertisements, comprising categories, products and services, over the data network during or before providing a content.

8. The method of claim 1, where in the advertisement is selected directly or indirectly by the viewer/user from messages, products, product information, or purchase offers.

9. The method of claim 1, wherein the individual view/user comprises one or more than on viewer/user making the same choice or preference of advertisement or product with or within a content.

10. The method of claim 1, wherein the content provider is an advertiser, content owner or any combination thereof.

11. The method of claim 6, wherein the selection menu is based on a profile data of the viewer/user, comprising viewing and/or using habits.

12. The method of claim 1, wherein the data network comprises means for communication between an advertiser, a content provider, a content owner and a viewer/user.

13. The method of claim 12, wherein the communication means can be by wired means and/or wireless means.

14. The method of claim 1, wherein the data network is connected to data server means, content display devices, handheld data pads or intelligent televisions, communication devices (handheld or other).

15. A method for providing customized advertising to a user/viewer utilizing a computer system, said method comprising the steps of:

receiving data identifying said user/viewer, said identifying data being correlated with a personal profile of said user/viewer, said profile being generated from the use/viewing habits of said user/viewer;

generating customized advertising, wherein said customized advertising is selected from a collection of advertisement options, each of said selections being made by said user/viewer or in accord with the profile of said user/viewer;

providing said customized advertisements to said user/viewer through said computer system for immediate available viewing of customized advertisements presented with or placed in context, generic or customized, subject to or independent of program broadcast schedules, or data network storage.