Method improving pay-per-click web-based search engines, and the like

  • US 20040158528A1
  • Filed: 02/07/2003
  • Published: 08/12/2004
  • Est. Priority Date: 02/07/2003
  • Status: Active Grant
First Claim
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1. In a pay-per-click system of the type wherein a search engine lists merchant websites in an order according to incremental compensation for click-through to the websites, the improvement comprising the steps of:

  • generating a code associated with a user of the search engine; and

    concatenating the code prior to the click-through to determine whether the requested link to the merchant website is legitimate or fraudulent.

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