Method and system for advertisement using internet browser to insert advertisements

• US 20040162760A1
• Filed: 02/13/2004
• Published: 08/19/2004
• Est. Priority Date: 10/12/2000
• Status: Active Grant

• Current Assignee: Sino Star Global Ltd.
• Original Assignee: E-BOOK SYSTEMS PTE. LTD.
• Inventors: Chow, Chee Kwan, Ho, Seng Beng, Tan, Eugene Eng Khian, Seet, Chern Hway, Wan, Hong Khoon
• Granted Patent: US 7,165,039 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 3/0483 Interaction with page-structured environments, e.g. book metaphor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An electronic advertisement method and system for an Internet browser with a book-like page-based flipping interface. Full pages of electronic advertisements presented on the computer screen are possible without obstructing the viewing and reading of other contents. This benefits both the viewer as well as the advertiser. An advertisement matching/delivery system provides a novel method of inserting advertisements into content as well as a novel method for revenue sharing among the parties involved.

Claims

1. A method of displaying an advertisement within a particular electronic content, comprising steps of:

identifying said particular electronic content;

receiving said advertisement to be inserted within said particular electronic content;

inserting said advertisement into said particular electronic content, said particular electronic content now including said advertisement; and

preparing said content including said advertisement for display.