Method of delivery, targeting, and measuring advertising over networks

• US 20040172324A1
• Filed: 03/12/2004
• Published: 09/02/2004
• Est. Priority Date: 10/29/1996
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: OʼConnor, Kevin Joseph, Merriman, Dwight Allen
• Granted Patent: US 7,827,062 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

Claims

1. An apparatus for advertising, comprising:

a processor;

a memory storing instructions for a derive profile process adapted to be executed by said processor to collect information based upon a plurality of advertisement requests sent from a user node;

a database that stores said information;

a memory storing instructions for an advertisement server process adapted to be executed by said processor to select, in response to an advertisement request, an advertisement based upon said information collected by said derive profile process stored in said database, wherein said advertisement request is based upon a link sent from an affiliate node to said user node in response to a content request sent from said user node to said affiliate node;

a memory storing instructions for a management process adapted to be executed by said processor to update advertisements available to be selected by said advertisement server process; and

a memory storing instructions for a report process adapted to be executed by said processor to generate a report about the placement of advertisements.

2. The apparatus of claim 1, wherein said instructions for said advertisement server process are further adapted to be executed to send said selected advertisement to said user node for display.

3. The apparatus of claim 2, wherein said instructions for said advertisement server process are further adapted to be executed to receive from said user node a click through request for information about the advertiser associated with said selected advertisement.

4. The apparatus of claim 3, wherein said instructions for said advertisement server process are further adapted to be executed to send a network address for said advertiser to said user node in response to said click-though request.

5. The apparatus of claim 3, wherein said stored information includes information about a prior click-through request received from said user node.

6. The apparatus of claim 1, wherein said instructions for said derive profile process are adapted to be executed to perform a reverse domain name lookup based upon an Internet Protocol address associated with one of said plurality of advertisement requests.