Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database

• US 20040221033A1
• Filed: 09/02/2003
• Published: 11/04/2004
• Est. Priority Date: 03/21/1997
• Status: Active Grant

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NetRatings LLC (Nielsen Holdings plc)
• Inventors: Davis, Owen, Jain, Vidyut
• Granted Patent: US 7,406,516 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 11/3409 for performance assessment
• CPC Class Codes: G06F 11/3419 by assessing time
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06F 11/3495 for systems
• CPC Class Codes: G06F 2201/86 Event-based monitoring
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: H04L 61/00 Network arrangements, protocols or services for addressing or naming
• CPC Class Codes: H04L 61/30 Managing network names, e.g. use of aliases or nicknames name-to-address mapping H04L61/45
• CPC Class Codes: H04L 61/35 involving non-standard use of addresses for implementing network functionalities, e.g. coding subscription information within the address or functional addressing, i.e. assigning an address to a function
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1001 for accessing one among a plurality of replicated servers
• CPC Class Codes: H04L 67/10015 Access to distributed or replicated servers, e.g. using brokers
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A method for monitoring client interaction with a resource downloaded from a server in a computer network includes the steps of using a client to specify an address of a resource located on a first server, downloading a file corresponding to the resource from the first server in response to specification of the address, using the client to specify an address of a first executable program located on a second server, the address of the first executable program being embedded in the file downloaded from the first server, the first executable program including a software timer for monitoring the amount of time the client spends interacting with and displaying the file downloaded from the first server, downloading the first executable program from the second server to run on the client so as to determine the amount of time the client interacts with the file downloaded from the first server, using a server to acquire client identifying indicia from the client, and uploading the amount of time determined by the first executable program to a third server.

Claims

1. In a network having one or more servers connectable to one or more clients, a method of monitoring use on a first client of a first resource, the first resource comprising a plurality of components and having a resource identifier associated therewith, the method comprising:

downloading to the first client a first component of the first resource from a first server;

executing on the first client an executable program to download one or more second components of the first resource;

monitoring use of the first component of the first resource and use of the one or more second components of the first resource;

generating resource use data; and

transmitting from the first client to a second server information comprising resource use data and the resource identifier.