Apparatus and method for optimizing a selling environment

• US 20040243455A1
• Filed: 04/28/2004
• Published: 12/02/2004
• Est. Priority Date: 04/28/2004
• Status: Abandoned Application

• Current Assignee: ethnoMetrics, Inc. (VIAD Corporation)
• Original Assignee: ethnoMetrics, Inc. (VIAD Corporation)
• Inventors: Smith, Martin P.
• Application Number:
  US10/833,550
• Publication Number:
  US 20040243455A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

An apparatus and method for optimizing selling environments. A method in a data processing system comprises collecting criteria from at least one buyer and segmenting the criteria into a buyer profile. Next, buyer metrics are retrieved from a memory to analyze the buyer profile. An environment is manipulated in response to the analysis of the buyer profile. An apparatus for enhancing a transaction between a buyer and a seller comprises a transmitter operative with a criteria of the buyer. A receiver associated with the transmitter is configured to communicate the criteria. A processor which is in communication with the receiver has a compilation program which statistically analyzes the criteria. A controller then manipulates an environment in response to a signal from the processor wherein the environment changes to attract at least one of the senses of the buyer.

Claims

1. A method in a data processing system, comprising:

collecting criteria from at least one buyer;

segmenting the criteria into a buyer profile;

retrieving buyer metrics from a memory to analyze the buyer profile; and

manipulating an environment in response to the analysis of the buyer profile.

2. The method in a data processing system according to claim 1, wherein collecting the criteria comprises collecting at least one physical criteria of the at least one buyer.

3. The method in a data processing system according to claim 1, wherein collecting the criteria comprises collecting at least one occupational criteria of the at least one buyer.

4. The method in a data processing system according to claim 1, wherein collecting the criteria comprises collecting at least one spatial criteria of the at least one buyer.

5. The method in a data processing system according to claim 1, wherein collecting the criteria comprises collecting at least one interaction criteria of the at least one buyer.

6. The method in a data processing system according to claim 1, further comprising transmitting the criteria from the at least one buyer.

7. The method in a data processing system according to claim 6, further comprising receiving the criteria.

8. The method in a data processing system according to claim 7, wherein transmitting and receiving the criteria comprises processing radio frequency identification.

9. The method in a data processing system according to claim 7, wherein transmitting and receiving the criteria comprises recording video of the actions of at least one buyer.

10. The method in a data processing system according to claim 1, further comprising comparing the buyer metric with the buyer profile.

11. The method in a data processing system according to claim 1, further comprising statistically analyzing the buyer profile.

12. The method in a data processing system according to claim 1, wherein manipulating the environment comprises attracting at least one of the senses of the at least one buyer.

13. The method in a data processing system according to claim 1, wherein manipulating the environment comprises activating at least one product within the environment.

14. The method in a data processing system according to claim 1, wherein the environment is a tradeshow.

15. The method in a data processing system according to claim 1, wherein the environment is a retail space.

16. The method in a data processing system according to claim 1, wherein the environment is a trade booth.

17. A method in a data processing system of enhancing a buyer seller interaction by manipulating an environment, comprising:

transmitting a criteria from at least one buyer;

receiving the criteria to segment the criteria into a buyer profile;

retrieving buyer metrics from a memory to compare the buyer metrics with the buyer profile;

statistically analyzing the buyer metrics with the buyer profile; and

manipulating the environment in response to the analysis of the buyer profile wherein the environment changes to attract at least one of the senses of at least one buyer to advance the buyer seller interaction.

18. The method in a data processing system of enhancing a buyer seller interaction according to claim 17, further comprising compiling the buyer profile.

19. The method in a data processing system of enhancing a buyer seller interaction according to claim 17, further comprising rating the buyer seller interaction in response to the environment.

20. The method in a data processing system of enhancing a buyer seller interaction according to claim 17, wherein transmitting and receiving the criteria comprises processing radio frequency identification.

21. The method in a data processing system of enhancing a buyer seller interaction according to claim 17, wherein receiving the criteria comprises recording video of the at least one buyer.

22. The method in a data processing system of enhancing a buyer seller interaction according to claim 17, wherein manipulating the environment comprises activating at least one product within the environment.

23. An apparatus for enhancing a transaction between a buyer and a seller, comprising:

a transmitter operative with a criteria of the buyer;

a receiver associated with the transmitter, the receiver configured to communicate the criteria;

a processor in communication with the receiver, the processor having a compilation program which statistically analyzes the criteria to generate a buyer profile; and

a controller which manipulates an environment in response to the buyer profile wherein the environment changes to attract at least one of the senses of the buyer.

24. The apparatus for enhancing the transaction between the buyer and seller according to claim 23, wherein the transmitter is a radio frequency identification tag.

25. The apparatus for enhancing the transaction between the buyer and seller according to claim 24, wherein the radio frequency identification tag includes pre-programmed information.

26. The apparatus for enhancing the transaction between the buyer and seller according to claim 23, wherein the buyer metric includes a database of information.

27. The apparatus for enhancing the transaction between the buyer and seller according to claim 23, wherein the processor further comprises a rating program.