Methods and systems for selectively displaying advertisements
First Claim
1. In a system, including at least one processor, configured to schedule display one or more advertising impressions of available advertising inventory, a method for scheduling and displaying a requested quantity of advertising impressions in accordance with target criteria, the method comprising;
- selecting, at a planning module, an advertising impression goal for a plurality of advertising campaigns, an advertising type and a weight for each of a plurality of advertisement content displayed in association with the plurality of advertising campaigns, the advertising impression goal being specific to one or more target criteria;
upon scheduling the display of the plurality of advertisements to attain the advertising impression goal for each of the plurality of advertising campaigns, updating, at a control module, a display schedule for the plurality of advertisements;
upon intermittently delivering a plurality of advertisement content for the plurality of advertisements, the advertising type and the weight for the each advertisement of the plurality of advertisement to a receiver module, defining a display frequency for each advertisement of the plurality of advertisements to enable the receiver module to selectively display the advertisement content of the advertisement following the display frequency to achieve the advertising impression goal.
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Abstract
A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
274 Citations
8 Claims
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1. In a system, including at least one processor, configured to schedule display one or more advertising impressions of available advertising inventory, a method for scheduling and displaying a requested quantity of advertising impressions in accordance with target criteria, the method comprising;
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selecting, at a planning module, an advertising impression goal for a plurality of advertising campaigns, an advertising type and a weight for each of a plurality of advertisement content displayed in association with the plurality of advertising campaigns, the advertising impression goal being specific to one or more target criteria;
upon scheduling the display of the plurality of advertisements to attain the advertising impression goal for each of the plurality of advertising campaigns, updating, at a control module, a display schedule for the plurality of advertisements;
upon intermittently delivering a plurality of advertisement content for the plurality of advertisements, the advertising type and the weight for the each advertisement of the plurality of advertisement to a receiver module, defining a display frequency for each advertisement of the plurality of advertisements to enable the receiver module to selectively display the advertisement content of the advertisement following the display frequency to achieve the advertising impression goal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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Specification