System and process for the production of a customer individualized print product

• US 20050021404A1
• Filed: 06/14/2004
• Published: 01/27/2005
• Est. Priority Date: 12/15/2001
• Status: Active Grant

• Current Assignee: Detlef Schoder, Stefan Sick
• Original Assignee: Detlef Schoder, Stefan Sick
• Inventors: Sick, Stefan, Schoder, Detlef
• Granted Patent: US 7,330,828 B2
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0206 Price or cost determination based on market factors
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

A system and method for production of a printed product individualized for the customer, which offers the customer a selection of information content, depending on the variable payment (price) and the profile of interests thereof. Based on the price decision of the customer, a customer-specific relationship of optionally edited information content to customer-specific advertisement is generated. A dynamic matching of the profile of interests is carried out by feedback. The form of the printed product is determined by the selection of the information and the advertisements and the combination thereof according to the customer-specific relationship and profile of interests by means of an inventive layout. The printed product produced is suitable for traditional processing by print media, customer-specific in price, quality and quantity, achieves the interests of the advertisers with targeted advertising and the interests of the producers of the printed product with regard to achievable margins by providing a highly-attractive customer-specific product.

Claims

1. A system for the production of a customer individualized print product comprising

saving means for saving of customer individual profiles of interest,

fixing means for fixing of a customer individual ratio between information and advertisement in the print product,

first selecting means for selection of information according to customer individual profiles of interest from a first database, whereby an identifier is assigned to every information file,

second selecting means for selection of advertisement according a customer individual profile of interest from a second database,

compiling means for compilation of the information and the advertisement according to a customer specific ratio,

automatic layout means for the automated layout of information with the allocated identifier and of the advertisement for the generation of a print file, based on a format information, allocated to every information file and to every advertisement file, whereby the format information identifies a format from a given set of formats and the layout and with a layout format database for the saving of a set of layouts based on different formats of the format set and with first allocation means for the allocation of the compiled information files and advertisement files to one of the layouts based on the format information,

second allocation means for the allocation of non-customer-specific advertisement by the allocation of information files and advertisement files to non-covered format fields in the layout, and

reception means for the reception of a telecommunication message for the adaptation of the profile of interest.

2. System according to claim 1 with entry means for the entry of a customer individual price for the print product and with determining means for the determination of the customer individual ratio of information to advertisement for the customer individual price via a program module for the access to an expenditure database for storing the forecasted print costs for the information and advertisement and a revenue database for storing the forecasted revenue for the print of advertisement.

3. System according to claim 1, wherein the identifier is a bar code.

4. System according to claim 1, wherein the reception means for the reception of the telecommunication message are adapted to identify the customer by the telephone number of the telecommunication device of which the telecommunication message has been send.

5. System according to the claim 1, wherein the reception means for the reception of the telecommunication device are formed to receive geo-encoded data, comprising the position of a customer reader device, whereby the means for the selection of information are formed such that the position is taken into account for the evaluation of the customer individual profile of interest.

6. System according to claim 1, with weighing means for weighing a customer individual long-term profile (211) and a customer individual short-term profile for the generation of a current customer individual interest profile.

7. A method for the production of a customer individual print product with the following steps:

saving of a customer individual interest profile,

fixing of a customer individual ratio of information to advertisement,

selection of information according to a customer individual profile of interest from a first database, whereas every information file is allocated to an identifier,

selection of advertisement according to a customer individual profile of interest from a second database,

compilation of information and advertisement according to a customer individual ratio,

automated layout of the information with the corresponding allocated identifier and of the advertisement for the generation of a print document,

reception of a telecommunication message concerning the reading of one of the identifiers in the print product, and

adaptation of the customer individual profile of interest, based on the reception of telecommunication message.

8. The method according to claim 7 with the following further steps;

provision of a non customer individualized print product with an identifier allocated to every information.

selection of one or several pieces of information by reading of the correspondent identifier respectively the identifiers via a customer reading device, by entry via keyboard or by natural voice entry and generation of a corresponding telecommunication message for the transmission of the identifier or the identifiers,

storage of the identifiers of the selected piece of information respectively the selected pieces of information, and

generation of the customer individual profile of interest, based on the saved identifier respectively the saved identifiers.

9. A computer program product for the execution of the method according to claim 7.