Dual/blind identification

• US 20050021747A1
• Filed: 08/15/2004
• Published: 01/27/2005
• Est. Priority Date: 02/27/1998
• Status: Active Grant

• Current Assignee: Daniel J. Jave
• Original Assignee: Daniel J. Jave
• Inventors: Jave, Daniel J.
• Granted Patent: US 8,799,415 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computer apparatus and a method is described for establishing a global interest profile of a user. At least one local server and an enterprise server communicate with the user via a communication channel. The local server assigns a local ID to the user. The enterprise server assigns to the user a global ID and links the local ID and local user information with the global ID to form a global interest profile of the user. The identity of the users is not shared between servers, thereby maintaining the privacy of the user.

Claims

1. In a computer network environment comprising at least one local server and an enterprise server, a method for establishing a global information record of a user comprising:

at the local server;

establishing a local ID for the user upon a first interaction by the user with the local server;

identifying the user upon subsequent interactions with the user using the local ID;

recording local user information based on user interaction with the local server; and

at the enterprise server;

establishing a global ID for the user upon a first interaction by the user with the global server;

linking the local ID of the user to the global ID of the user; and

linking information about the user recorded at the local server to the global ID of the user to create a global information record.

2. The method of claim 1, wherein the global ID is kept secret from the local server.

3. The method of claim 1, wherein the local ID is kept secret from the global server.

4. The method of claim 1, wherein the local ID is communicated to the enterprise server.

5. The method of claim 4, wherein the local server communicates the local ID to the enterprise server by transmitting a URL on an HTML page.

6. The method of claim 1, wherein the local ID and the global ID are linked by transmitting a URL on an HTML page.

7. The method of claim 1, wherein the information about the user recorded at the local server is linked to the global ID by transmitting a URL on an HTML page.

8. The method of claim 1, wherein the local user information reflects subject matter selected by a user while interacting with the local server.