Advertising campaign and business listing management for a location-based services system
First Claim
1. A method for creating advertising content in a communication network, comprising the steps of:
- generating an advertising campaign parameter entry form on a business remote terminal;
entering advertising campaign parameters into said advertising campaign parameter entry form using said business remote terminal;
transmitting said advertising campaign parameters to an advertiser portal;
directing said advertising campaign parameters to a create campaign application;
creating an advertising campaign with said create campaign application based on said advertising parameters; and
storing said advertising campaign in a business database.
3 Assignments
0 Petitions
Accused Products
Abstract
The present invention discloses a method and system for creating advertising content and business listing content in a location-based services system. An advertising campaign or a business listing is created with a business remote terminal using a campaign management interface application or a business profile interface application. The advertising campaign or business listing is then transmitted to an advertiser portal. The advertiser portal then directs the advertising campaign or business listing to a create campaign application or a business profile application for processing. The advertising campaign or business listing is then stored in a business database or a business profile database using a data access component.
172 Citations
41 Claims
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1. A method for creating advertising content in a communication network, comprising the steps of:
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generating an advertising campaign parameter entry form on a business remote terminal;
entering advertising campaign parameters into said advertising campaign parameter entry form using said business remote terminal;
transmitting said advertising campaign parameters to an advertiser portal;
directing said advertising campaign parameters to a create campaign application;
creating an advertising campaign with said create campaign application based on said advertising parameters; and
storing said advertising campaign in a business database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A communication network with an advertising campaign creation management application, comprising:
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a location-based services system connected to a plurality of consumer remote terminals;
an advertiser portal connected to said location-based services system;
a campaign management interface application provided through said advertiser portal operable to generate an advertising campaign parameter entry form;
a business remote terminal connected to said advertiser portal that is capable of accessing said campaign management interface application to create an advertising campaign directed towards said consumer remote terminals by entering advertising parameters in said advertising campaign parameter entry form; and
a business database for storing said advertising campaign. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A method for managing the creation of business listings in a communication network, comprising the steps of:
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generating a business listing entry form on a business remote terminal;
entering business listing data into said business listing entry form using said business remote terminal;
transmitting said business listing data to an advertiser portal;
directing said business listing data to a create business listing application;
creating a business listing with said create business listing application based on said business data; and
storing said business listing in a business profile database. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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26. A communication network with a business listing management interface, comprising:
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a location-based services system connected to a plurality of consumer remote terminals;
an advertiser portal connected to said location-based services system;
a business listing interface application operable to create a business listing data entry form;
a business remote terminal connected to said advertiser portal that is capable of accessing said business listing interface application to generate a business listing that is directed towards users of said consumer remote terminals by entering business listing data into said business listing data entry form; and
a business profile database for storing said business listing. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. A method for editing advertising content in a communication network, comprising the steps of:
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retrieving a predetermined advertising campaign associated with a respective advertiser using a campaign management interface application located on an advertiser portal, wherein said advertising campaign includes a plurality of advertising parameters;
transmitting said advertising campaign to a business remote terminal;
generating a view of said advertising campaign on said business remote terminal;
editing said advertising parameters with said business remote terminal;
transmitting said advertising campaign back to said advertiser portal;
processing said advertising campaign with an edit campaign application; and
storing said advertising campaign in a business database. - View Dependent Claims (37, 38)
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39. A method for editing business listing content in a communication network, comprising the steps of:
retrieving a predetermined business listing associated with a respective business using a business profile interface application located on an advertiser portal, wherein said business listing includes a plurality of business listing parameters;
transmitting said business listing to a business remote terminal;
generating a view of said business listing on said business remote terminal;
editing said business listing parameters of said business listing;
transmitting said business listing back to said advertiser portal;
processing said edited business listing with an edit business listing application; and
storing said business listing in a business profile database. - View Dependent Claims (40, 41)
Specification