Method and apparatus for online advertising
First Claim
1. A method of online advertising, comprising creating a portal for receiving online connections from a plurality of users;
- creating a room environment accessible from the portal, the room environment being able to display a plurality of advertising messages to individual users through the portal creating a plurality of navigational avatars (Navetars) within the environment, each of the Navetars having an individual profile;
creating an ad database containing one or more messages, each message having a profile associated with it, the ad database being connected to the portal displaying the message from the ad database to the Navetar in the environment;
recording the response of the Navetar to the display of the message, and changing the profile of the Navetar in response to the recorded response to the message.
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Accused Products
Abstract
A method of online advertising allows a plurality of computer users to communicate via a set of interconnected terminals allows for shared online experiences. A plurality of terminals, each having a user interface, connect to a server or network through a portal rather than directly to the server. On occasion and when initiated by the users, one terminal serves as a leader terminal, and each terminal has an interface that provides access to the terminal. Each terminal connects to the portal so that it can send and receive data and commands between each of the plurality of terminals and the portal through the portal, and display advertising messages generated at the portal. The portal then connects to a server using a telecommunications connection to provide the informational content resident thereon desired by the user.
385 Citations
11 Claims
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1. A method of online advertising, comprising
creating a portal for receiving online connections from a plurality of users; -
creating a room environment accessible from the portal, the room environment being able to display a plurality of advertising messages to individual users through the portal creating a plurality of navigational avatars (Navetars) within the environment, each of the Navetars having an individual profile;
creating an ad database containing one or more messages, each message having a profile associated with it, the ad database being connected to the portal displaying the message from the ad database to the Navetar in the environment;
recording the response of the Navetar to the display of the message, and changing the profile of the Navetar in response to the recorded response to the message. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for accessing information and for displaying advertisements on line, comprising:
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a browsing portal for accessing third party content by way of an distributed information access system, the browsing portal being interconnected to a plurality of users to the third party content, a fuse module that fuses the plurality of individual users into a fused directional avatar (Navetar) group a room environment module that displays a plurality of different environments to the fused Navetar group, an advertising database that presents a plurality of messages to the fused Navetar group in the environment, and an online storage module for storing individual profiles of the individual Navetars which include their response to individual messages. - View Dependent Claims (9, 10, 11)
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Specification