Passive mining of usage information in a location-based services system

• US 20050102180A1
• Filed: 12/08/2004
• Published: 05/12/2005
• Est. Priority Date: 04/27/2001
• Status: Active Grant

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture LLP (Accenture PLC)
• Inventors: Gailey, Michael L., Portman, Eric A., Burgiss, Michael J., Smith, Angela King, Holmes, Chad S.
• Granted Patent: US 8,738,437 B2
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: G06Q 50/12 Hotels or restaurants
• CPC Class Codes: G10L 15/1822 Parsing for meaning understanding
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence
• CPC Class Codes: G10L 15/30 Distributed recognition, e.g. in client-server systems, for mobile phones or network applications
• CPC Class Codes: G10L 2015/228 of application context
• CPC Class Codes: H04L 67/04 : specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/306 : User profiles
• CPC Class Codes: H04L 67/52 : specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 : using third party service providers
• CPC Class Codes: H04M 2201/40 : using speech recognition speech recognition per se G10L15/00
• CPC Class Codes: H04M 2207/18 : wireless networks
• CPC Class Codes: H04M 2242/15 : Information service where the information is dependent on the location of the subscriber
• CPC Class Codes: H04M 2242/30 : Determination of the location of a subscriber
• CPC Class Codes: H04M 3/42204 : Arrangements at the exchange for service or number selection by voice at the terminal H04M1/27
• CPC Class Codes: H04M 3/42348 : Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4936 : Speech interaction details speech recognition per se G10L15/00
• CPC Class Codes: H04W 4/023 : using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/029 : Location-based management or tracking services
• CPC Class Codes: H04W 4/23 : for mobile advertising

Abstract

A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.

Claims

1-22. -22. (canceled)

23. A system to predict advertising effectiveness related to remote terminals, the system comprising:

a location based application server that is configured to provide location based advertising campaigns to be received by remote terminals;

a database in communication with the location based application server, wherein the database is configured to store consumer usage data related to consumer transactions performable with remote terminals in response to the advertising campaigns, and business information related to businesses involved in the consumer transactions; and

an advertising portal server in communication with the location based application server, wherein the advertising portal server is configured to generate an analysis of the effectiveness of location based advertising based on an advertising analysis request, wherein the analysis of the effectiveness of location based advertising includes consumer usage data and business information.

24. The system of claim 23, wherein the database comprises a usage database configured to store location information of remote terminals and a business database configured to store information related to businesses that are available to engage in consumer transactions with remote terminals.

25. The system of claim 23, wherein the advertising analysis request includes identification of an advertising campaign and location information.

26. The system of claim 23, wherein the analysis of the effectiveness of location based advertising includes a consumer usage trend analysis.

27. The system of claim 23, wherein the advertising analysis request comprises input variables that are receivable by the advertising portal as a search request.

28. The system of claim 23, wherein the advertising portal comprises an advertising effectiveness analysis application and a data scoring application, the advertising effectiveness analysis application configured to determine components of the database that are to be accessed based on the advertising analysis request, and the data scoring application is configured to reformat into a predetermined format information that is retrievable from the database in response to the advertising analysis request.

29. The system of claim 23, wherein the advertising portal server is accessible with a web browser.

30. The system of claim 23, wherein the analysis of the effectiveness of location based advertising includes a measure of the number of consumers reached through remote terminals by an advertising campaign and a location where the consumer transactions using remote terminals took place.

31. The system of claim 23, wherein the analysis of the effectiveness of location based advertising includes a measure of the number of consumers in a determined geographic area that were reached through remote terminals by an advertising campaign.

32. The system of claim 23, wherein the consumer usage data comprises a location at which a respective location based advertising campaign was accessed with a remote terminal.

33. The system of claim 23, wherein the consumer usage data comprises a total number of users who received a respective location based advertising campaign with a remote terminal.

34. The system of claim 23, wherein the consumer usage data comprises a total number of users who responded to a respective location based advertising campaign received with a remote terminal.

35. The system of claim 23, wherein the consumer usage data comprises a time and date that a respective location based advertising campaign was run.

36. The system of claim 23, wherein the consumer usage data comprises a product listing for a respective location based advertising campaign.

37. The system of claim 23, wherein the consumer usage data comprises a service listing for a respective location based advertising campaign.

38. The system of claim 23, wherein the business information comprises at least one of a description of a product or service that was sold as a result of a respective location based advertising campaign.

39. The system of claim 23, wherein the business information comprises at least one of advertising content and pricing information of products or services in a respective location based advertising campaign.

40. A system to predict advertising effectiveness related to remote terminals, the system comprising:

a location based application server that is configured to provide location based advertising campaigns to remote terminals;

a database in communication with the location based application server, wherein the database is configured to store consumer usage data related to consumer transactions performable with remote terminals in response to said advertising campaigns and profile data specific to a consumer operating a respective remote terminal that is capable of communication with the location based application server; and

an advertising portal server in communication with the location based application server, wherein the advertising portal server is configured to generate a predictive analysis of the effectiveness of a proposed location based advertising campaign based on the usage data and the profile data in response to an advertising analysis request that includes a business rule and the proposed location based advertising campaign.

41. The system of claim 40, wherein the advertising portal is configured to determine the statistical probability of the success of the proposed location based advertising campaign.

42. The system of claim 40, wherein the proposed location based advertising campaign includes identification of a product or service to be offered and the business rule includes at least one of incentives or restrictions related to the product or service to be offered.

43. The system of claim 40, wherein the predictive analysis of the effectiveness of a proposed location based advertising campaign comprises information indicating the type and number of consumers likely to respond to the proposed location based advertising campaign.

44. The system of claim 40, wherein the predictive analysis of the effectiveness of a proposed location based advertising campaign comprises information indicating the projected locations and peak times of day that demand will occur in response to the proposed location based advertising campaign.

45. The system of claim 40, wherein the advertising portal server is configured to build a search query based on the advertising analysis request that is useable to search the consumer usage data and the profile data to find data elements that match the search query.

46. The system of claim 40, wherein the advertising portal server comprises a business rules application that is configured to extract parameters from the advertising analysis request to formulate a search query.

47. The system of claim 40, wherein the advertising portal server comprises a data access component configured to search the database and a data scoring application configured to determine the statistical probability of success of the proposed location based advertising campaign based on information identified in the database by the data access component.

48. The system of claim 40, wherein the advertising portal server is configured to generate a search parameter entry form, wherein the advertising analysis request is receivable by the advertising portal server as data contained within the search parameter entry form.

49. The system of claim 40, wherein the consumer usage data comprises a location at which a respective location based advertising campaign was accessed with a remote terminal.

50. The system of claim 40, wherein the consumer usage data comprises a total number of consumers who received a respective location based advertising campaign with a respective remote terminal.

51. The system of claim 40, wherein the consumer usage data comprises a total number of consumers who responded to a respective location based advertising campaign received with a respective remote terminal.

52. The system of claim 40, wherein the consumer usage data comprises a time and date that a respective location based advertising campaign was run.

53. The system of claim 40, wherein the consumer usage data comprises a product listing for a respective location based advertising campaign.

54. The system of claim 40, wherein the consumer usage data comprises a service listing for a respective location based advertising campaign.

55. The system of claim 40, wherein the profile data comprises demographic information of a consumer of a respective remote terminal.

56. The system of claim 40, wherein the profile data comprises privacy preferences of a consumer that uses a respective remote terminal.

57. The system of claim 40, wherein the profile data comprises service subscriptions of a consumer that uses a respective remote terminal.

58. The system of claim 40, wherein the profile data comprises consumer goods and services preferences of a consumer that uses a respective remote terminal.

59. A system to predict advertising effectiveness related to remote terminals, the system comprising:

a location based application server configured to provide location based advertising campaigns to remote terminals;

a database in communication with the location based application server, the database configured to store consumer usage data, business data and profile data,

wherein said consumer usage data is related to consumer transactions performable with remote terminals in response to said advertising campaigns, said business data is related to businesses involved in the consumer transactions and said profile data is specific to a consumer who operates a remote terminal capable of communication with the location based application server; and

an advertising portal server in communication with the location based application server, wherein the advertising portal server is configured to access said data to generate an analysis related to an advertising campaign in response to an analysis request.

60. The system of claim 59, wherein the analysis request is a request for analysis of the effectiveness of a proposed location based advertising campaign, the analysis request includes business rules and a description of the proposed location based advertising campaign, and the advertising portal server is configured to access the usage data and the profile data to generate a statistical probability of the success of the proposed advertising campaign.

61. The system of claim 59, wherein the analysis request is a request for analysis of the effectiveness of a deployed location based advertising campaigns provided by the location based application server, and the advertising portal server is configured to access the usage data and the business data to generate an analysis of the effectiveness of the deployed location based advertising campaigns.

62. The system of claim 59, wherein the advertising portal server is configured to include an advertising effectiveness application and a predictive modeling application both of which are independently selectable to generate analysis related to an advertising campaign.

63. The system of claim 59, wherein the business data includes a business name, a business address and a business product or service for each of a plurality of businesses.

64. The system of claim 59, wherein the advertising portal is also configured to include a data access component and a data scoring application, wherein the data access component is configured to run a search in the database based on the analysis request and the data scoring application is configured to format search results to a predetermined format.

65. The system of claim 64, wherein the data scoring application is configured to determine a statistical probability of the success of a proposed advertising campaign included in the analysis request based on the search results.

66. The system of claim 59, wherein the advertising portal server is configured to allow modification, addition and deletion of advertising campaigns.

67. The system of claim 59, wherein the remote terminals are wireless mobile devices.