System and method for guiding a computer user to promotional material
First Claim
1. A method of presenting promotional material to a computer user, the method comprising the steps of:
- selecting a first printed publication, the first printed publication including a first page located somewhere in the first printed publication without regard to the order of pages within the printed publication, the first page having a first graphical configuration, the first graphical configuration comprising;
a first graphic image positioned in a first location on the first page, a second graphic image positioned in a second location on the first page; and
a third graphic image positioned in a third location on the first page;
preparing a graphical layout page adapted for display on a computer display, the graphical layout page comprising;
a first graphical position located in a position on the graphical layout page which corresponds to the first location on the first page;
a second graphical position located in a position on the graphical layout page which corresponds to the second location on the first page; and
a third graphical position located in a position on the graphical layout page which corresponds to the third location on the first page;
the first, second, and third graphical positions being located in their respective positions on the graphical layout page to create a second graphical configuration, the visual impression conveyed by the second graphical configuration to the computer user, when the first, second, and third graphical images are placed in the first graphical position, the second graphical position, and the third graphical position, respectively, is recognized as the first graphical configuration by the computer user when the graphical layout page is viewed on a video display.
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Abstract
A method for guiding consumers to promotional material stored electronically on a computer database is described. The consumers are directed to a website where the promotional material can be accessed. A list of geographic locations where the promotional material is usable is provided for the consumer to select. The consumer selects a geographic location and then categories of promotional material are provided for the consumer to further define the area of interest for promotional material. The promotional material for the selected geographic location and category is then displayed for the consumer. The consumer can select and print the desired promotional material. Promotional material in the form of weekly advertisements are prepared in a media independent form prior to entry on the web site. The advertisements are stored in an encapsulated postscript file, manipulated to the desired form, and stored as a digital image in a compressed file with key words. The consumer can then search for particular items in the promotional material through the key words.
175 Citations
102 Claims
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1. A method of presenting promotional material to a computer user, the method comprising the steps of:
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selecting a first printed publication, the first printed publication including a first page located somewhere in the first printed publication without regard to the order of pages within the printed publication, the first page having a first graphical configuration, the first graphical configuration comprising;
a first graphic image positioned in a first location on the first page, a second graphic image positioned in a second location on the first page; and
a third graphic image positioned in a third location on the first page;
preparing a graphical layout page adapted for display on a computer display, the graphical layout page comprising;
a first graphical position located in a position on the graphical layout page which corresponds to the first location on the first page;
a second graphical position located in a position on the graphical layout page which corresponds to the second location on the first page; and
a third graphical position located in a position on the graphical layout page which corresponds to the third location on the first page;
the first, second, and third graphical positions being located in their respective positions on the graphical layout page to create a second graphical configuration, the visual impression conveyed by the second graphical configuration to the computer user, when the first, second, and third graphical images are placed in the first graphical position, the second graphical position, and the third graphical position, respectively, is recognized as the first graphical configuration by the computer user when the graphical layout page is viewed on a video display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 67, 68, 69, 70, 71, 72, 73, 74)
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16. A method of presenting promotional material to computer user, the method comprising:
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selecting a first printed publication, the first printed publication including a first page located somewhere in the first printed publication without regard to the order of pages within the printed publication, the first page having a first graphical configuration, the first graphical configuration comprising;
a first graphic image positioned in a first location on the first page, a second graphic image positioned in a second location on the first page; and
a third graphic image positioned in a third location on the first page;
preparing a graphical layout page adapted for display on a computer display, the graphical layout page comprising;
the first graphic image positioned on the graphical layout page;
the second graphic image positioned on the graphical layout page; and
the first graphic image positioned on the graphical layout page;
the first, second, and third graphic images being positioned on the graphical layout page such that all of the graphical information presented on the first page is also presented on the graphical layout page to the computer user when the graphical layout page is viewed on a video display. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method of presenting advertising material which appears in a printed publication to a computer user, the advertising material comprising at least one page of graphical and textual material, the method comprising the steps of:
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converting the at least one page of graphical and textual material into a first computer file arranged in a format which can be conveyed to the computer user via a global computer network;
transmitting the first computer file to the computer user via the global computer network;
displaying the graphical and textual material in a visually perceptible manner to the computer user such that the computer user perceives the graphical and textual material on a display in substantially the same arrangement which they appear on the at least one page in the printed publication. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A method for providing promotional material to a computer user, said promotional material being stored electronically on a computer database, said method comprising the steps of:
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(A) preparing the promotional material in a media independent form;
(B) storing the promotional material in an encapsulated postscript file;
(C) manipulating the encapsulated postscript file to a form for placement on a web page;
(D) creating a digital image of the manipulated encapsulated postscript file and storing the digital image in a compressed file;
(E) entering the compressed file on the computer database;
(F) providing the web page for the computer user to access the promotional material. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49)
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50. A method for guiding a computer user to promotional materials stored electronically on a computer database, said method comprising the steps of:
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(A) providing the computer user with a list of geographic locations where the promotional material is available;
(B) directing the computer user to select a desired location from the list of geographic locations where the promotional material is available;
(C) providing the computer user with a list of offerors of promotional material in the selected geographic location;
(D) directing the computer user to select a desired offeror of promotional material; and
(E) displaying the promotional materials available on the computer database for the selected offerors of promotional material. - View Dependent Claims (51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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61. A method for guiding a computer user to promotional materials stored electronically on a computer database, said method comprising the steps of:
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(A) providing the computer user with a list of geographic locations where the promotional material is available;
(B) directing the computer user to select a desired location from the list of geographic locations where the promotional material is available; and
(C) providing the promotional materials available for the selected geographic location. - View Dependent Claims (62, 63, 64, 65, 66, 75, 76, 77)
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78. A method for guiding a computer user to promotional materials stored electronically on a computer database, said method comprising the steps of:
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(A) providing the computer user with a list of geographic locations where the promotional material is available;
(B) directing the computer user to select a desired location from the list of geographic locations where the promotional material is available;
(C) providing the computer user with a list of categories of the promotional material;
(D) directing the computer user to select a desired category from the list of categories of the promotional material; and
(E) providing the promotional materials available on the computer database for the selected geographic location and the selected category. - View Dependent Claims (79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89)
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90. A system for guiding a computer user to promotional materials stored electronically on a computer database, said system comprising:
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(A) means for providing the computer user with a list of geographic locations where the promotional material is available;
(B) means for directing the computer user to select a desired location from the list of geographic locations where the promotional material is available; and
(C) means for providing the promotional materials available for the selected geographic location to the computer user. - View Dependent Claims (91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102)
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Specification