Method and apparatus for classifying a search by keyword

• US 20050114348A1
• Filed: 04/15/2004
• Published: 05/26/2005
• Est. Priority Date: 12/14/1995
• Status: Abandoned Application

• Current Assignee: Christopher D. Coley, Ralph E. Wesinger Jr
• Original Assignee: Christopher D. Coley, Ralph E. Wesinger Jr
• Inventors: Coley, Christopher D., Wesinger, Ralph E. Jr.
• Application Number:
  US10/825,949
• Publication Number:
  US 20050114348A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: Y10S 707/913 Multimedia
• CPC Class Codes: Y10S 707/99939 Privileged access
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

Methods and apparatus are disclosed for classifying a search by keyword. A web-accessible database containing content searchable by a networked user is provided that associates keywords sponsored by an advertiser with content. A user may search the database by keyword, thereby producing a set of hypertext documents. A subset of the hypertext documents containing sponsored keywords are classified into categories corresponding to the keyword used by the user.

Claims

1. A method for classifying a search by keyword comprising:

providing a web-accessible database containing content searchable by a networked user;

associating keywords sponsored by an advertiser with said content;

producing a set of hypertext documents responsive to a keyword search by the user; and

classifying a subset of said set of hypertext documents containing sponsored keywords into categories corresponding to said keyword used by said user.

2. The method of claim 1 wherein said subset of hypertext documents includes information corresponding to said sponsored keywords.

3. The method of claim 2, wherein said information further includes non-textual information associated with said sponsored keywords.

4. The method of claim 3, wherein said non-textual information includes graphics.

5. The method of claim 5 wherein said subset of hypertext documents includes categories associated to said second set of keywords.

6. The method of claim 6 wherein said subset of hypertext documents is further associated to an additional set of categories.

7. An apparatus for classifying a search by keyword comprising:

a networked computer hosting a web-accessible database containing content searchable by a networked user, said computer configured to;

associate keywords sponsored by an advertiser with said content;

produce a set of hypertext documents responsive to a keyword search by the user; and

classify a subset of said set of hypertext documents containing sponsored keywords into categories corresponding to said keyword used by said user.

8. The apparatus of claim 7 wherein said subset of hypertext documents includes information corresponding to said sponsored keywords.

9. The apparatus of claim 8, wherein said information further includes non-textual information associated with said sponsored keywords.

10. The apparatus of claim 9, wherein said non-textual information includes graphics.

11. The apparatus of claim 10 wherein said subset of hypertext documents includes categories associated to said second set of keywords.

12. The apparatus of claim 11 wherein said subset of hypertext documents is further associated to an additional set of categories.

13. An apparatus for classifying a search by keyword comprising:

means for providing a web-accessible database containing content searchable by a networked user;

means for associating keywords sponsored by an advertiser with said content;

means for producing a set of hypertext documents responsive to a keyword search by the user; and

means for classifying a subset of said set of hypertext documents containing sponsored keywords into categories corresponding to said keyword used by said user.

14. The apparatus of claim 13 wherein said subset of hypertext documents includes information corresponding to said sponsored keywords.

15. The apparatus of claim 14, wherein said information further includes non-textual information associated with said sponsored keywords.

16. The apparatus of claim 15, wherein said non-textual information includes graphics.

17. The method of claim 16 wherein said subset of hypertext documents includes categories associated to said second set of keywords.

18. The apparatus of claim 17 wherein said subset of hypertext documents is further associated to an additional set of categories.