Transparent search engine

• US 20050125397A1
• Filed: 12/06/2004
• Published: 06/09/2005
• Est. Priority Date: 12/04/2003
• Status: Abandoned Application

• Current Assignee: Perfect Market Technologies, Inc.
• Original Assignee: Perfect Market Technologies, Inc.
• Inventors: Olson, Sean, Gross, William
• Application Number:
  US11/006,078
• Publication Number:
  US 20050125397A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/334 Query execution G06F16/335 takes precedence
• CPC Class Codes: G06F 16/338 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

A system is disclosed that generates search results using a transparent search engine. The system enables the sorting and filtering of search listings based upon one or more metrics or categories of information, listed on the search results page as part of a multi-dimensional sort list. The system may also determine relevancy of a document based upon a weighting of the listing metrics corresponding to a given search listing. The system further includes functionality for displaying conversion rates and ancillary information along with the search results. The system also provides the ability to charge for paid advertisements or listings only when an actual transaction takes place, and to display transaction-related data as part of a listing metric associated with a given search listing. By revealing all or some of the underlying data associated with the listings that appears in the search results, the system provides a transparent search engine that advantageously provides focused search results, enhanced sorting and filtering capability and novel arrangements for payment of listings returned by the search engine.

Claims

1. A method for presenting search listings, the method comprising:

submitting a search query for searching data on a computer network;

obtaining search listings corresponding to documents identified by the search;

obtaining listing metrics associated with the search listings;

generating a multidimensional sort list including a plurality of the search listings and a plurality of listing metrics;

determining the manner in which the search listings are listed within the multidimensional sort list based upon values corresponding to one or more of the listing metrics; and

presenting at least two of the search listings and their associated listing metrics as part of the multidimensional sort list.

2. The method of claim 1, further comprising the steps of:

determining relevancy of a search listing based upon weighted average of a plurality of listing metrics;

establishing the position of display of search listings at least in part based upon the relevancy of the search listing as determined based upon a weighted average of values corresponding to at least two of the listing metrics.

3. The method of claim 1, wherein the presenting step includes presenting a listing metric that includes a price, if any, that a sponsor is paying for the search listing to appear in the search results.

4. The method of claim 1, wherein the presenting step includes presenting a listing metric that includes a measurement by which the sponsor is paying for the search listing to appear in the search results.

5. The method of claim 1, wherein the presenting step includes presenting a listing metric corresponding to how often users click-through to a website corresponding to a particular search listing.

6. The method of claim 5, further comprising expressing the listing metric corresponding to how often users click-through to a website corresponding to a particular search listing as a percentage of total number of times the search listing is presented to users.

7. The method of claim 1, wherein the presenting step includes presenting a listing metric corresponding to how often users who click-through to a website corresponding to a particular search listing purchase something at that website.

8. The method of claim 1, wherein the presenting step includes presenting a listing metric indicating how many users submitted a search query that resulted in the search listing.

9. The method of claim 1, wherein the presenting step includes presenting a listing metric indicating how often a particular search result was actually displayed to the user.

10. The method of claim 1, further comprising assigning a relevancy score to the search listings based on specified parameters.

11. The method of claim 10, further comprising assigning weighted relevancy scores to the search listings based upon the specified parameters and one or more of the listing metrics corresponding to the particular listing.

12. The method of claim 11, wherein the presenting step further comprises presenting the relevancy score for individual search listings as part of the multi-dimensional sort list.

13. The method of claim 1, wherein the presenting step further comprises listing as part of the multi-dimensional sort list one or more of the following:

1) date of the last update of the document at the URL of the search result,

     2) top level domain of the search result (.com, .net, .edu)

     3) country of the domain (.ca, .uk, .tw)

     4) number of visitors to the URL, subdomain, or domain after performing a same, or similar, search

     5) link strength of the document located at the URL; and

     6) file type at the URL of the search result (.html, .pdf, .mpeg etc.).

14. The method of claim 1, further comprising the step of bidding for display placement based on one fee per completed transaction.

15. The method of claim 1, further comprising the step of retrieving user search order preference, wherein the presenting step includes presenting the search listings according to the user search order preference.

16. The method of claim 1, further comprising the step presenting additional search queries related to the submitted search query.

17. A system for displaying search results obtained in response to a user-defined search query, wherein the system generates a display that comprises a multi-dimensional sort list, the sort list including rows and columns arranged in a tabular format, wherein the rows include individual search listings and the columns include individual listing metrics corresponding to the search listings, and wherein the system presents the individual search listings and corresponding listing metrics and enables the user to sort and/or filter the search listings based on one or more of the listing metrics.

18. The system of claim 17 wherein the search listings include paid listings and the listing metrics include one or more of sponsor'"'"'s price, click-through rate, conversion rate for sale and page views per day.

19. A method of presenting search listings, the method comprising:

submitting a search query via a search engine;

compiling a listing of relevant documents based on the submitted search query;

retrieving ancillary information relating to at least one of the relevant documents;

generating a sort list including the relevant documents and listing metrics associated with the documents, wherein the listing metrics include user-sortable information regarding transaction data associated with the appearance of the document on the sort list in response to the search query;

retrieving user search order preference;

presenting the documents and listing metrics associated with the documents in accordance with the user search order preference.

20. The method of claim 19, further comprising the step of filtering the relevant documents according to predetermined rules.