Method and apparatus for inserting information into an unused portion of a text message
First Claim
Patent Images
1. A method, comprising:
- receiving a text message having an unused region;
inserting information into the unused region; and
forwarding the text message to an intended recipient.
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Abstract
A method and apparatus for placing a targeted advertisement into a text message is provided. A text message occupying only a portion of its permitted field is received at an SMSC gateway 108. The gateway 108 passes the text message to an advetext engine 110. The advertext engine 110 identifies a targeted advertisement based on information associated with the text message, the sender and/or the recipient, and places the targeted advertisement in the unused portion of the text message. Thereafter, the text message with the advertisement are delivered to the intended recipient.
66 Citations
15 Claims
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1. A method, comprising:
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receiving a text message having an unused region;
inserting information into the unused region; and
forwarding the text message to an intended recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An advertext engine, comprising:
a controller adapted to receive a text message having an unused region, insert information into the unused region, and forward the text message to an intended recipient.
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13. An apparatus, comprising:
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means for receiving a text message having an unused region;
means for inserting information into the unused region; and
means for forwarding the text message to an intended recipient.
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14. A method, comprising:
receiving a text message comprising an embedded advertisement.
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15. A method, comprising:
transmitting a text message comprising an embedded advertisement.
Specification