System and method for dynamic profiling of users in one-to-one applications and for validating user rules

• US 20050149460A1
• Filed: 03/07/2005
• Published: 07/07/2005
• Est. Priority Date: 11/14/1997
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: New York University
• Inventors: Tuzhilin, Alexander S., Adomavicius, Gediminas
• Granted Patent: US 7,603,331 B2
• Time in Patent Office: Days
• US Class Current: 706/12
• CPC Class Codes: G06Q 30/018 Certifying business or products
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: Y10S 706/925 Business
• CPC Class Codes: Y10S 706/934 Information retrieval or Information management
• CPC Class Codes: Y10S 707/99931 Database or file accessing
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99936 Pattern matching access
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A system and method for generating and validating a user profile (25) for a user based on a static profile (10) and a dynamic profile (15) of the user. The method and system compresses the dynamic rules (15) into aggregated rules so that the user can view a comparatively small number of the aggregated rules and select the desired rules from the aggregated rules based on user desired criteria. The method and system validates user rules (60) using a processing device, which are retrieved from a storage device. The user rules are separated into at least one subset of a user set. Then, it is determined if a particular rule of the at least one subset is one of acceptable, unacceptable and undecided based on a defined criteria (415). If the particular rules of the at least one subset are acceptable, the particular rules of the at least one subset are provided (e.g. assigned) to a corresponding user (435).

Claims

1. A method for generating a user profile for a user based on a static profile and a dynamic profile of the user, the static profile including factual user information, the dynamic profile including user dynamic rules as a function of transactional user information, the method comprising the steps of:

a) retrieving the factual user information and the user dynamic rules;

b) generating the static profile as a function of the factual and transactional user information;

c) compressing the user dynamic rules into user aggregated rules;

d) providing the user aggregated rules to the user;

e) user selecting at least one aggregated rule from the user aggregated rules based on a user-desired criteria;

f) matching the user dynamic rules to the at least one selected aggregated rule to generate the dynamic profile; and

g) combining the static profiles and the dynamic profile to form the user profile.

2-75. -75. (canceled)