Cable system customized advertising

• US 20050165638A1
• Filed: 01/22/2004
• Published: 07/28/2005
• Est. Priority Date: 01/22/2004
• Status: Abandoned Application

• Current Assignee: Buckeye Cablevision Incorporated (Block Communications Incorporated)
• Original Assignee: Buckeye Cablevision Incorporated (Block Communications Incorporated)
• Inventors: Piller, Stephen F.
• Application Number:
  US10/762,402
• Publication Number:
  US 20050165638A1
• Time in Patent Office: Days
• US Class Current: 705/14.500
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

An automated advertising system is provided for placing a customized advertisement on a television-based network system using an internet to generate the customized advertisement. An automated advertising server includes a web-based advertising database providing a plurality of advertising categories, templates, and data fields on an internet display for an online internet user to select from and input information relating to the customized advertisement. A payment system provides billing costs based on advertising selections made by the online internet user and receives billing information for payment of the customized advertisement. A network interface provides the customized advertisement to a programming center for scheduling the customized advertisement for display on the television based-network system. A cable broadcasting office provides the customized advertisement to a site distribution for airing the customized advertisement at a scheduled air time.

Claims

1. An automated advertising system for placing a customized advertisement on a television-network based system using an internet to generate said customized advertisement, the system comprising:

an automated advertising server, including a web-based advertising database for providing a plurality of advertising categories, templates, and data fields on an internet display for an online internet user to select from and input information relating to said customized advertisement;

a payment system for providing billing costs based on advertising selections made by said online internet user and for receiving billing information for payment of said customized advertisement;

a network interface for providing said customized advertisement to a programming center for scheduling said customized advertisement for display on said television based-network system; and

a cable broadcasting office for providing said customized advertisement to a site distribution for airing said customized advertisement at a scheduled air time.

2. A method of generating a customized advertisement on a television-based network system comprising the steps of:

providing access to a web-based advertising database to an on-line user;

providing a plurality of advertising categories on an internet display for said user to select a respective advertising category from, said respective advertising category relating to a subject matter of said customized advertisement;

providing at least one advertising template on said internet display for said user to select from for generating said customized advertisement;

providing data fields on said internet display for said user to input information relating to said customized advertisement;

configuring said information from said data fields to conform with said advertisement template for generating said customized advertisement; and

displaying said customized advertisement on said television-based network system.

3. The method of claim 2 wherein said television-based network system comprises a cable-based network system.

4. The method of claim 2 wherein said displaying said customized advertisement is displayed on a dedicated channel.

5. The method of claim 2 wherein said displaying said customized advertisement is displayed on a channel lineup listing.

6. The method of claim 2 wherein said internet display comprises a website.

7. The method of claim 2 wherein said advertising categories are selected from the group comprising cars, trucks, real estate, employment, garage sales, recreation, general merchandise, events, announcements, and service/repair.

8. The method of claim 2 wherein said data fields comprise text data fields for providing descriptive information relating to said customized advertisement.

9. The method of claim 2 wherein said data fields comprise a photograph data field for providing an image file relating to said customized advertisement.

10. The method of claim 2 wherein said data fields comprise scheduling data fields for selecting a duration for displaying said customized advertisement.

11. The method of claim 2 wherein said data fields comprise payment data fields for providing payment information for displaying said customized advertisement.