Augmentation of lead with attractiveness information from external source
First Claim
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1. A method of developing a sales lead, comprising:
- receiving a sales lead from a sales lead source, including an identification of a potential customer;
requesting supplemental information from an information database relevant to the likelihood that the potential customer will make a purchase;
receiving the supplemental information from the information database; and
delivering the sales lead to a recipient for follow-up together with attractiveness information relevant to the likelihood that the potential customer will make a purchase based on the supplemental information received from the information database.
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Abstract
A method of developing a sales lead includes receiving a sales lead from a sales lead source and supplementing it with additional information. The supplemental information may be useful in determining the attractiveness of the sales lead. Attractiveness information may be quantified or otherwise expressed, added to the sales lead, and provided to a sales lead recipient. The sales lead recipient may then quickly and efficiently assess the value of the sales lead.
104 Citations
20 Claims
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1. A method of developing a sales lead, comprising:
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receiving a sales lead from a sales lead source, including an identification of a potential customer;
requesting supplemental information from an information database relevant to the likelihood that the potential customer will make a purchase;
receiving the supplemental information from the information database; and
delivering the sales lead to a recipient for follow-up together with attractiveness information relevant to the likelihood that the potential customer will make a purchase based on the supplemental information received from the information database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. Computer-readable media embodying a program of instructions executable by a computer to perform a method of developing a sales lead, the method comprising:
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receiving a sales lead from a sales lead source, including an identification of a potential customer;
requesting supplemental information from an information database relevant to the likelihood that the potential customer will make a purchase;
receiving the supplemental information from the information database; and
delivering the sales lead to a recipient for follow-up together with attractiveness information relevant to the likelihood that the potential customer will make a purchase based on the supplemental information received from the information database. - View Dependent Claims (15, 16)
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17. A lead development system, comprising:
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an input port configured to receive a sales lead from a sales lead source, including an identification of a potential customer;
a processor configured to request supplemental information from an information database relevant to the likelihood that the potential customer will make a purchase;
the processor further configured to receive the supplemental information from the information database; and
an output port configured to send the sales lead to a recipient for follow-up together with attractiveness information relevant to the likelihood that the potential customer will make a purchase based on the supplemental information received from the information database. - View Dependent Claims (18, 19)
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20. A lead development system, comprising:
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means for receiving a sales lead from a sales lead source, including an identification of a potential customer;
means for requesting supplemental information from an information database relevant to the likelihood that the potential customer will make a purchase;
means for receiving the supplemental information from the information database; and
means for delivering the sales lead to a recipient for follow-up together with attractiveness information relevant to the likelihood that the potential customer will make a purchase based on the supplemental information received from the information database.
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Specification